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Huffington Post
HuffPost
11 Feb 2025


NextImg:Shopify Removes Ye Website That Sold Swastika Shirts
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E-commerce giant Shopify has removed a website selling swastika T-shirts that was promoted by rapper Ye during the Super Bowl.

The website peddling the symbol of hate, Yeezy.com, was listed as “unavailable” on Tuesday morning because the site had violated the platform’s rules, the Canada-based company said.

“All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify,” a spokesperson said in an email to HuffPost.

Kanye West has labeled himself as "racist" and a "Nazi."
Kanye West has labeled himself as "racist" and a "Nazi."
via Associated Press

A representative did not respond to questions about why the site was allowed to remain online for as long as it did. They also did not say what specific rules it violated.

Shopify’s Terms of Service page states that its platform cannot be used “for any illegal or unauthorized purpose.”

The company last year had a ban on “hateful content,” according to a past review by Bloomberg News. That language no longer appears in the company’s rulebook and the company continues to sell antisemitic merchandise and Holocaust-denial content through other users. A Shopify representative also did not respond to a request for comment on that.

Shopify's president announced Tuesday that the ecommerce company makes up over 12% of ecommerce in the U.S.
Shopify's president announced Tuesday that the ecommerce company makes up over 12% of ecommerce in the U.S.
SOPA Images via Getty Images

Ye, the rapper formerly known as Kanye West, advertised the website — which sold white T-shirts featuring a black swastika, according to NBC News — in a Super Bowl commercial that reportedly aired in some regions, including Los Angeles, on Sunday night.

His advertisement followed him making a number of highly offensive, antisemitic posts on social media.

“I’m a Nazi,” “I’m racist,” and “I love Hitler,” he said several online posts. In another, he wrote, “JEWS WERE BETTER AS SLAVES.”

His account on X was eventually deactivated. It wasn’t clear whether it was a voluntary decision or one done by force, but he reportedly said he was “logging out of twitter.”

Shopify President Harley Finkelstein on Tuesday announced that the company raked in nearly $9 billion in revenue last year and that the site now makes up over 12% of ecommerce in the U.S.

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Its website states that the company has facilitated millions of merchants in roughly 175 countries, and an estimated $1 trillion in sales since the platform’s launch in 2006.