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9 Feb 2025


NextImg:Owala’s New-And-Improved Tumblers Just Launched At Target And They’re Bound To Sell Quickly

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It wasn’t long ago that we predicted the Owala FreeSip water bottle would take the crown as one of the best and most viral drinking vessels. But now, the brand has possibly outdone itself by recently launching two even greater water bottle designs that combine all the best aspects of the original, with some major improvements.

The Owala FreeSip Tumbler and the FreeSip Sway come in Target-exclusive colors.
The Owala FreeSip Tumbler and the FreeSip Sway come in Target-exclusive colors.

I had the opportunity to try out both of these brand-new options for myself — which dropped at Target today — and I truly believe drinking perfection has officially been achieved.

The lead- and BPA-free FreeSip, which is arguably Owala’s best-known water bottle design, rose to fame namely because it allowed drinkers to either sip or swig using the clever dual-mouth spout that conceals a non-folding and easy-to-clean drinking straw. Its stainless steel and triple-insulated construction were further supplemented by the fact the FreeSip is completely leakproof thanks to a push-button locking lid and keeps contents cold for extended periods.

It also wasn’t without its faults. Depending on which size you had, the FreeSip’s base was too big to fit in most car cup holders and a little clunky to hold. It was also lacking a handle, which was one of the main deciding factors for my purchasing the Owala straw tumbler early last year, a design that I absolutely love but it’s not completely leakproof.

But the new 40-ounce FreeSip Tumbler addresses all of those prior qualms by incorporating a slimmer cup holder-friendly silhouette and a generous ergonomic handle. Plus, the double-threaded lid means you can drink with the handle on either the right or left side of the tumbler.

The Owala FreeSip Tumbler comes in four Target-exclusive colors.
The Owala FreeSip Tumbler comes in four Target-exclusive colors.

Another subtle but meaningful improvement is that this new iteration has a dedicated locking switch on the lid so you can toss this tumbler in your bag or backpack without any potential risk of something accidentally hitting the push-button that opens the drinking spout. I can literally hold this tumbler upside down, shake it or throw it on its side and not one drop of liquid is escaping.

While the FreeSip Tumbler is definitely my favorite of Owala’s fresh additions, it’s also not the only new design the company launched. The FreeSip Sway is a 30-ounce bottle boasting the same iconic dual-sip spout, the new slimmer base and locking lid, plus, a useful bucket handle so it’s never been easier to tote your drink around. I can even slide it into the water bottle sleeve of my favorite travel totes with ease.

The Owala FreeSip Sway comes in eight Target-exclusive colors.
The Owala FreeSip Sway comes in eight Target-exclusive colors.

Part of Owala’s Target launch means that both of the new designs come in color combinations that are completely exclusive to Target and are unavailable anywhere else, including Owala’s official site. The FreeSip Tumbler comes in four colors while the FreeSip Sway comes in eight, including a punchy tangerine and a soft baby blue.

It’s hard to say how fast these new designs will fly off shelves, but based on our past observation it seems like the chances are high. Head to Target now to claim your perfect Owala water bottle.

The author received complimentary items to test for the purposes of this story.