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Meta issued an apology after some Instagram users were reportedly swarmed with graphic and violent videos recommended to them on their Reels pages.
Instagram users have taken to different social media platforms this week to express their confusion and disgust at the content being shown to them on Reels. The Instagram feature functions similarly to other short-form video platforms such as YouTube Shorts and TikTok, where users scroll through content recommended to them based on their interests.
This week, many Instagram users reported seeing violent content that features gore, murder and abuse. One user on TikTok said the content progressively got worse as they scrolled.
A spokesperson for Meta, which owns Instagram, told HuffPost that the company apologizes for the toxic user experience and has fixed the “error.”
“We have fixed an error that caused some users to see content in their Instagram Reels feed that should not have been recommended. We apologize for the mistake,” the spokesperson wrote.
Meta claims to protect users from disturbing images by removing the most graphic content and adding warning labels to other graphic content. In addition, the company says it restricts users under 18 years old from viewing graphic content altogether.
Last month, Meta announced it would be updating its moderation policies to allow “more speech,” mirroring Elon Musk’s X. The company said it would focus its “complex systems” on “tackling illegal and high-severity violations, like terrorism, child sexual exploitation, drugs, fraud and scams.”
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In the announcement, Meta CEO Mark Zuckerberg said the company would adjust content filters “to require much higher confidence before taking down content.” However, he said, this would also expose users to more “bad stuff.”
“The reality is that this is a trade-off,” Zuckerberg said. “It means that we’re going to catch less bad stuff, but we’ll also reduce the number of innocent people’s posts and accounts that we accidentally take down.”