



I love big name skin care and makeup brands as much as the next beauty-lover, but often shopping small is the secret to discovering a new favorite product that I don’t know how I’ve lived without for so long. Any beauty-obsessive person you’re shopping for this holiday season might share a similar sentiment.
If you don’t know where to start in your search for the best in small-business beauty gift, take guidance from the experts. We asked experts from board-certified dermatologists to medical aestheticians to celebrity makeup artists, all of whom have gone through their fair share of product testing, to divulge their favorite small biz items.
In the gift guide ahead, shop sumptuous skin care oils made with artisanal methods, butter creams that harness the beauty of African traditions and clinical skin care systems that are sure to whip any complexion into shape.
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Made by a small women-founded business that takes ingredient inspiration from the sea, this body oil is a fast-absorbing, never-greasy and seaweed-infused moisturizer that's been crafted using artisan methods.
"[It's] enriched with antioxidants to nourish the skin and enhance elasticity, resulting in a smooth and firm appearance," Echezona said.
"These mini hand creams are made with shea butter and provide restorative hydration for the hands," Thomson said, adding that she keeps one in her purse, car and nightstand for easy access.
Inspired by 54 Thrones founder's Christina Funke Tegbe's Nigerian heritage and her celebration of African culture, each tube is uniquely and decadently scented with fragrances like Ugandan vanilla with Ethiopian honey and Kenyan hibiscus with Moroccan rose.
"It combines red light therapy, which has been shown to promote collagen formation, reduce inflammation and has numerous anti-aging benefits," Coppola said, adding that the SolaWave also uses microcurrent technology and massage to help promote lymphatic drainage and stimulate muscles for a tighter, smoother appearance.
Founded by expert esthetician Shani Darden, the brand's starter set includes a silky cleansing serum, signature retinol formulation and an exfoliating lactic acid treatment that helps to brighten skin.
"Wildling is unique in its design with several different types of edges so you can lift, plump and sculpt all your skin’s nooks and crannies," Barr said of the Empress Stone gua sha that's crafted from 100% authentic Bian stone by this all woman-founded brand.
"This product not only moisturizes, rejuvenates, and helps the skin hold on to precious water throughout the day, but it also makes the skin instantly dewy and glowy with only a few drops applied to the face, neck and décolletage," Mraz said, adding that HA Booster is compatible with other skin products and can be worn seamlessly under foundation or tinted sunscreens.
"Not only is it affordable, but it's also a great staple for any hair care-lover looking for a masque to add shine and glow to their hair," Giannetos said.
Also available in a formula just for curly hair and one for purifying the scalp, this particular blend has avocado oil, seed oils and a variety of fruit extracts to nourish hair that's been overworked and over-processed.
"This kit makes it so easy to change your hair at home with minimal hair damage. I even used this dye on Megan Fox recently, and it is so easy to maintain," he said.
"Moreover, it lays the groundwork for any advanced skin care treatments considered throughout the year, making it an excellent choice for anyone seeking a well-rounded skincare routine," she added.
This set contains skin care essentials geared toward normal to combination skin types, however, Jan Marini also has a regime for dry skin, very dry skin and skin that's recovering from more invasive in-office treatments.
"They can be applied for 20 minutes before an event or overnight on a regular basis to markedly improve skin quality and reduce the appearance of wrinkles, skin dehydration and under eye puffiness," Mraz said.
"For anyone looking to reduce under eye puffiness this holiday season, this eye cream is a great option," Garshick said of the Longevity Eye Cream by TruSkin, a hidden gem of a skin care brand that may be small, but is also responsible for an internet-beloved vitamin C serum.
She explained that this eye cream incorporates bakuchiol, a plant-based retinol alternative especially good for those with sensitive skin and which can improve the appearance of fine lines and wrinkles. "It also contains coffeeberry extract, which is rich in caffeine to help reduce puffiness, and lingonberry stem cells which helps to brighten the skin," Garshick said.