Democratic National Committee Vice Chair Malcolm Kenyatta said he thinks he has a winning message ahead of next year’s midterm elections.

“Our mission, and then ultimately our message, can be summed up for me in three words,” he told MSNBC’s Alex Witt on Sunday. “Make life better.”

Kenyatta said President Donald Trump has spent his first months in office “making life worse and miserable” for ordinary Americans while enriching himself and his donors.

Democrats, he said, can campaign on making life better for people across demographics, from seniors worried about Social Security cuts to working Americans in need of a raise.

Kenyatta, who is also a state representative in Pennsylvania, said that means focusing on specific issues as well as standing up to Trump at the same time.

“If you’re talking about how we make life better for folks, then you have to have a conversation at the same time that we can’t fund tax breaks for billionaires and then cut the social safety net for the American worker,” he said. “That puts you in a position where you’re doing both.”

Check out the full conversation below.