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Huffington Post
HuffPost
2 Oct 2024


NextImg:Conservative Pundit Explains How Trump's 'Increasingly Repugnant Rhetoric' May Pay Off
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Conservative commentator Jonah Goldberg thinks Republican presidential candidate Donald Trump’s “increasingly repugnant rhetoric” as the 2024 election enters its home straight may actually be a deliberate ploy.

And Goldberg suggested how it could pay off for the former president in the race against Democratic rival Kamala Harris.

“As strange as it sounds,” former Fox News pundit Goldberg wrote in his latest Los Angeles Times column published Tuesday, it’s “an effort to win over undecided voters.”

“Persuadable voters” have “to be convinced that they should back a specific candidate” while “irregular voters” have “to be motivated to vote at all,” explained Goldberg, citing analysis from The Atlantic’s Ronald Brownstein.

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“Trump’s apocalyptic rhetoric probably turns off most persuadable voters,” he continued. “But it may be just the ticket to move a subgroup of irregular voters.”

“If you’re not normally inclined to vote, policy differences aren’t going to motivate you to do so,” Goldberg said. “But being told America’s very existence depends on it might.”

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Consider supporting HuffPost starting at $2 to help us provide free, quality journalism that puts people first.

Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.

The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?

Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.

The stakes are high this year, and our 2024 coverage could use continued support. We hope you'll consider contributing to HuffPost once more.

Support HuffPost