A retail expert has warned shoppers about the "fatal mistake" many make during Black Friday sales by assuming they're getting the best possible deal.

Speaking on GB News, Clare Bailey highlighted how the Which Report revealed many products have actually been cheaper at other times of the year.

<a href="https://www.gbnews.com/lifestyle/black-friday-sales-mistake-retail" target="_blank">READ THE FULL STORY HERE </a>

Black Friday will take place at the end of this week, as many Britons prepare to secure deals{ai:summary}<p>A retail expert cautions that shoppers often make a "fatal mistake" during Black Friday by assuming they are securing the best deals. Clare Bailey referenced a Which Report indicating that many products have been cheaper at various times throughout the year. </p><p>#economy</p>

WATCH: Expert details common black Friday mistake 'a lot of people fall for'

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