Use NOW Broadband? Bad news — your monthly bills are set to increase by £3 in a few weeks.
The price hike will impact NOW Broadband subscribers from July 4, 2025 and will add an extra £36 to your annual bills. Not everyone is affected by the shake-up, with only those subscribed to Brilliant Broadband, Fab Fibre, or Super Fibre due to see prices rise.
If you're happy to continue paying the new rate, you don’t need to do anything – your NOW Broadband will continue as usual.
If you're impacted, you should have received an email about the price rise. The message was likely sent from Sky, rather than NOW. This isn't an error, Sky has owned and operated NOW (née NOW TV) since it launched.
For a limited time, Vodafone is offering the most affordable Full Fibre 150 broadband around. With peak speeds of 150Mbps, you'll enjoy downloads at twice the speed of the average household in the UK. For comparison, Plusnet comes the closest to matching this offer , meanwhile , while and .
It comes just a few weeks after Sky announced a 6.2% price increase for its broadband, paid-TV, and landline customers. Unlike many of its closest rivals, Sky will let you walk away from your remaining contract without early termination fees if you're unhappy with the price increase.
NOW Broadband will extend the same courtesy to its subscribers.
Discussing the decision to increase prices, a NOW spokesperson said: “We understand that price increases are never welcome. However, to continue improving and investing in our services, we need to adjust our pricing."
NOW Hub Two, one of the Wi-Fi routers send out by the Sky-owned brand to subscribers
NOW TV PRESS OFFICE
The company cited "increasing cost pressures" across its business, including wholesale costs. NOW says the new monthly price also reflects the investments it's made to improve services, including growing the capacity of its broadband network — the amount of data a network can handle at any given time — by 24% in the last three years. This work should result in faster speeds for all subscribers, even at peak times.
If you want to ditch NOW Broadband, you're able to leave your remaining contract penalty-free within 31 days of receiving the notification that your monthly price will increase. The best way to cancel and avoid early termination charges is call .
The £3 price increase should only impact these broadband products, which are no longer available for new subscribers:
If you're unsure exactly what broadband plan you're on, log into My Account section on the NOW website to find details of your subscription. NOW Broadband has been gradually shifting its internet offerings under the Sky brand.
The latest shake-up to monthly bills follows , warning that some older Wi-Fi routers will no longer receiving security updates. If your NOW Broadband router develops a fault after July 31, 2025, the company "unfortunately won't be able to provide a replacement". In such cases, you can end your service immediately without termination fees, potentially switching to Sky's newer broadband packages or another provider.
Ernest Doku, telecoms expert at Uswitch.com, spoke to GB News about NOW Broadband’s mid-contract price rises: “NOW Broadband has become the latest provider to announce a £3 per month mid-contract price rise to its legacy plans, kicking in from 4th July 2025 and equating to an increase of £36 over a year.
"This £3 per month rise is in line with what many of the bigger broadband providers have implemented and is an increase of 10% when applied to the average monthly broadband bill of £29.60, which is higher than inflation.
"The good news is that if you’re a NOW Broadband customer you don’t have to put up with these price rises.
"The provider is giving customers 31 days from receiving the price increase notification to cancel their contract without any early termination fees, so it’s worth running a comparison to see if you can get a better deal elsewhere.
"Data from Uswitch shows that consumers can save an average of £181 by switching broadband providers. It’s also worth considering regional providers, such as Hyperoptic or Trooli, who not only offer fast speeds at low prices but also don’t increase prices mid-contract."