Princess Eugenie turned heads on the final day of Royal Ascot 2025 with a striking departure from her typically understated beauty routine.

The 35-year-old royal showcased a bold black smokey eye that marked a significant shift from her usual preference for natural makeup.

The daughter of the Duke and Duchess of York commanded attention with dark eyeshadow expertly blended across her eyelids, featuring an intense black shade along the lashline.

This dramatic transformation represents one of her most daring beauty choices to date, signalling a newfound confidence in experimenting with bolder cosmetic styles at high-profile royal events.

Princess Eugenie debuted a new way of styling her eye makeup at Ascot.

The royal's eye makeup featured dramatic false lashes that amplified the theatrical effect, with dark eyeshadow carefully blended beneath her eyes for added intensity.

Breaking from her typical preference for subtle, natural-toned lip colours, Eugenie completed the look with a distinctly 90s-inspired brown lipstick.

Her bold cosmetic choices complemented a striking red Whistles dress featuring a keyhole neckline and flowing A-line silhouette.

The ensemble was accessorised with Emmy London's 'Newmarket Pillbox' hat in matching red.

The Princess of York's new style was in sharp contrast to her normal more natural look.

She paired the statement headpiece with a Red Twist Neck Crepe Midi Dress from Whistles.

She carried her M2Malletier Amor Fati Bag, which she has owned since 2018. The princess later presented the Hardwicke Stakes trophy during the prestigious racing event.

Eugenie's eye catching choice echoed Princess Anne own embraced of a more adventurous approach to beauty during Monday's Order of the Garter procession at Windsor Castle.

The 74-year-old Princess Royal, who has maintained an understated cosmetic style throughout her public life, surprised onlookers with a striking metallic pink lipstick.

Princess Anne also stepped out with an uncharacteristic new look last week, debuting striking pink metallic lipstick.

The bold lip colour marked a notable departure for Anne, who was appointed as a Royal Knight Companion of the Most Noble Order of the Garter in 1994.

She paired the unexpected beauty choice with her ceremonial attire, including the traditional white plumed hat and dark blue velvet robes, accessorised with pearl earrings.

Both royals have been recognised for their willingness to experiment with contemporary beauty trends at formal occasions.

Eugenie rode in a carriage as part of the Royal Procession to Ascot.

These bold cosmetic choices demonstrate how senior royals are increasingly embracing modern beauty trends whilst maintaining their signature elegance.

Eugenie’s trip to Ascot also saw her take up a prominent position at during the Royal Procession to the races, travelling in the second carriage of the royal procession alongside her husband, Jack Brooksbank.

The Princess of York and her husband shared their carriage with racehorse trainer Ed Walker and his wife, Camilla Walker.