Around 100 firefighters were called to battle a major blaze on a high street.

Fire crews rushed to Penge High Street in South East London at around 4.30am.

Pictures show huge flames coming from a Poundland store, with a large part of the shop's ground floor alight.

Nearby properties were evacuated as firefighters worked to tackle the flames.

Residents were urged to close their doors and windows due to the smoke.

Fire crews used a 32-metre ladder to douse the fire from above.