M&S has launched its new 'Summer Like You Mean It' campaign for Summer 2025, rolling out in stores now.
The retailer said customers are invited to "celebrate all the small things that make summer unforgettable with style for big plans and small moments".
As we welcome June in a matter of days, Britons can kick off their summer with new clothing and cosmetics.
The campaign features collections across womenswear, menswear, kids and beauty, designed with "city breaks, special occasions and sun-drenched destinations in mind".
Television advertising accompanies the launch, set to blink-182's iconic track 'All The Small Things'.
The visual narrative "reinforces our position as a leading destination for stylish, quality clothing and elevates small, relatable moments into epic fashion moments," according to M&S.
The collection aims to 'elevate small, relatable moments into epic fashion moments'
M&S
The womenswear collection features crochet co-ords "perfect for layering or lounging", and "flattering" swimwear, designed to "help you feel confident and comfortable."
The range boasts "breezy silhouettes, artisan textures and sun-bleached colour palettes that will take you from day to night with ease", complemented by shell-inspired jewellery and metallic sandals.
Menswear offers "summer suiting in lightweight linen" to keep customers "cool and sharp", while jacquard print shirts add a "sophisticated touch".
The collection includes "fun banana leaf prints" for a tropical twist and Autograph leather fisherman sandals with adjustable straps.
Not leaving out the little ones, M&S' kids' range is "thoughtfully designed with relaxed fits and lightweight fabrics", featuring "breezy" linen co-ords, crochet separates and tropical accessories.
Coastal-inspired swimwear comes in "sunbaked neutrals, cool monochrome, and golden hour hues of dusky pink and sunset orange".
Extending its reach beyond fashion, the 'Summer Like You Mean It' campaign will also dip its toe in the cosmetics sphere.
The beauty range includes four limited edition fragrances designed to evoke "the sense of a sundrenched escape and those small moments of joy".
The scents - Airport Arrival, After Sun Snooze, Cool Blast, and Salty Skin - are available in 100ml bottles.
M&S is also bringing back its "coveted" Summer Beauty Bag, available in store from June 5 for £35.
The bag contains four full-sized goodies and seven travel-sized minis across brands and own-brand beauty products, with a total value of £210.
M&S' kids' range is 'thoughtfully designed with relaxed fits and lightweight fabrics'
M&S
The advertising campaign will run across VOD, billboards, digital, and social platforms, reaching an estimated 7.3 million people.
Outdoor advertising will "dominate" London, Manchester, Edinburgh, Liverpool, and Sheffield, with billboards in "high-impact" locations.
In other M&S news, the supermarket recently delighted sweet-toothed shoppers with a brand-new lemon dessert.