Meghan Markle's lifestyle programme has failed to secure a place amongst Netflix's 300 most-watched shows for the first half of 2025, marking another disappointment in the couple's media ventures.
With Love, Meghan attracted just 5.3 million views, placing it at number 383 on the streaming platform's rankings.
The programme sits alongside decade-old content, matching viewing figures for the 2014 second series of Peaky Blinders and the fourth series of Suits from 2011, the legal drama that originally featured Meghan.
This lacklustre performance represents a significant blow to Harry and Meghan's aspirations of building a successful media empire, particularly given their reported eight-figure agreement with Netflix signed in 2020.
The lifestyle programme launched in March with considerable fanfare, featuring Meghan demonstrating cooking and gardening techniques alongside celebrity guests including actor Mindy Kaling.
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|Meghan Markle's lifestyle programme has failed to secure a place amongst Netflix's 300 most-watched shows for the first half of 2025, marking another disappointment in the couple's media ventures.
Netflix marketed the show as "inspiring", claiming Meghan "reimagines the genre of lifestyle programming".
Initially, the series entered Netflix's global top 10 within 24 hours of release. However, viewership rapidly declined following a wave of critical reviews.
Despite the underwhelming reception, Netflix has confirmed a second series has already been filmed and will broadcast this autumn.
The programme's struggles extend beyond viewing figures, with Meghan's associated lifestyle brand facing its own challenges.
Originally named American Riviera Orchard, the brand was forced to rebrand as As Ever due to trademark complications.
Reports have also emerged that her "craft" jam is manufactured 2,000 miles from her Montecito residence.
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|Despite the underwhelming reception, Netflix has confirmed a second series has already been filmed and will broadcast this autumn.
The couple's five-year Netflix contract, established through their production company Archewell, has yielded limited success beyond their initial documentary Harry & Meghan.
Whilst the documentary's premiere became Netflix's biggest documentary debut, it was widely criticised and experienced a sharp decline in viewership.
Last year's data revealed that Suits accumulated nine times more viewing hours than the royal documentary.
Their other Netflix productions, Heart of Invictus and Polo, have similarly failed to generate significant audience interest.
The streaming struggles mirror their collapsed Spotify partnership, which ended after Meghan produced only 12 episodes of her interview programme Archetypes across two years, despite a reported $20 million deal signed in 2020.
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|With Love, Meghan attracted just 5.3 million views, placing it at number 383 on the streaming platform's rankings.
Bill Simmons, a senior Spotify podcasting executive, labelled the pair "grifters" following the partnership's termination.
In contrast, British productions have dominated Netflix's viewing charts, with crime series Adolescence becoming the platform's most-watched programme with 145 million views in the first half of 2025.
The series, which ignited national discussions about violence and online safety, received 13 Emmy nominations this week, including one for Owen Cooper, who at 15 became the youngest actor nominated in his category.
Missing You, adapted from Harlan Coben's novel, secured fifth place with 58 million views, whilst Black Mirror's latest series and Dept. Q also performed strongly.
Netflix's overall performance remains robust, with the company reporting a 16 per cent increase in revenues to $11 billion in the second quarter, benefiting from price increases and strong advertising income.