Marks & Spencer has just unveiled its Autumn/Winter 2025 collections, and shoppers are in for a treat.
The retailer has promised to drive style through "newness and modern fits", with an average of 475 womenswear options every month and a 200 per cent seasonal increase in newness across menswear.
Ahead of Christmas, a season of parties and celebration, M&S has invested heavily in occasion wear.
Men can expect increased depth in "hero lines", with a special interest in customers aged 35-55.
The new range drops just as the retailer received its "best-ever style perception scores", particularly winning over fashion enthusiasts in the 18-34 and 35-54 age brackets.
Previously seen as a one-stop shop for quality basics, the retailer has become a proper fashion destination that younger shoppers genuinely love.
It seems that the majority of British shoppers can't get enough of M&S clothing, with YouGov figures showing style scores have jumped across every department – from womenswear to kidswear.
The transformation is working brilliantly. Marks & Spencer is proving it's not just about quality basics anymore – it's become a proper fashion destination that younger shoppers genuinely love.
The retailer recently received its 'best-ever style perception scores'
|M&S
In some good news for money-savvy shoppers, the retailer has "sharpened its price architecture while continuing to raise the bar on quality, fit, and finish".
Kids' joggers that cost £9 last December are now just £5, meaning a 40 per cent drop. Parents will find similar savings across the entire children's daywear range.
As for womenswear, M&S has strengthened its £30-and-under denim offering, meaning ladies can snap up the "best-selling" barrel-leg jeans at an affordable price.
Meanwhile, the popular £20 Air Crew jumpers and Cashmillon knits offer brilliant quality without breaking the bank, alongside "great-value newness" like the £26 Hairy Crew.
'We're building on momentum this autumn by offering more newness, choice, and inspiration'
|M&S
Men's fashion has become more affordable, too. M&S has also sharpened its opening prices, now offering premium selvedge denim starting at just £70 – described by the retailer as a "market-leading" price point.
The quality improvements also set the Autumn/Winter collection apart, with fabric innovation remaining "central" to M&S' latest range.
The retailer has packed its outerwear with clever weather-responsive fabrics and Thermowarmth technology, perfect for unpredictable British weather. Men's puffers feature three different levels of Stormwear water resistance.
Beyond clothing, hosiery has been repositioned into a "style statement", with leopard prints, lace details and embellished tights.
Sleepwear gets the luxury treatment too – think Supima cotton separates from Autograph and Rosie's draped satin pieces that "blur the line between nightwear and occasionwear".
Managing Director of fashion, home, and Beauty at M&S, John Lyttle, said: "These results show the progress we're making against our Fashion, Home & Beauty strategy and becoming more relevant, more often for our customers.
"Achieving our best-ever style scores in womenswear and value perception scores in menswear is a sign that the investments we've made in product, quality, value, and innovation are paying off, but there's lots more to do and so much opportunity ahead of us.
"We're building on this momentum this autumn by offering customers more newness, more choice, and more inspiration across every category – from our heartland categories like denim and knitwear, to growth categories such as footwear and sleepwear."
In more exciting news for Marks & Spencer, the retailer recently expanded its Click & Collect service to provide an "even better" shopping experience.
A new rollout will allow the supermarket to reach more customers in Ireland, offering "convenient ways to pick up M&S favourites".
Marks & Spencer has strengthened its collaboration with Applegreen by launching two additional Click & Collect food outlets in Dunshaughlin and Cavan town.
The "shop within a shop" format enables customers to access more than 400 M&S food products while also collecting online orders from the retailer's fashion, home, and beauty ranges at convenient roadside locations.