Prime Minister Sir Keir Starmer has urged that "now is the time to back Britain" as he outlined four key pillars in his proposal for investing in the country during his keynote speech at the International Investment Summit.

In a lighthearted remark, he joked about having four points rather than the typical three, calling it "CEO heresy."

He emphasised that Labour had a "golden opportunity" to bring stability and end the "constant cycle of change," promising a "mission-driven approach" that plans for the long term, rather than reacting to the immediate demands of the media.