A Jet2 passenger has permanently inked the airline's slogan on his arm in an effort to win free flights.

Craig Hicks, aged 37, from Shropshire, recently added the airline's famous catchphrase "nothing beats a Jet2 holiday" to his right arm, complete with the company's logo.

The ambulance controller from Telford paid £300 for the tattoo on August 6.

Mr Hicks said: "All my friends keep saying I could get a free holiday out of this! A freebie would be nice."

The aviation enthusiast has travelled with the airline numerous times.

He describes himself as "a big fan" of the carrier, which he considers his preferred British airline.

The new artwork completes what Mr Hicks calls his "aviation sleeve", which already displayed images of a Concorde and a jet engine.

His passion for aircraft motivated the addition.

Craig Hicks has permanently inked the airline's slogan on his arm in an effort to win free flights

He explained: "I just love anything to do with planes. To finish my sleeve, I had a load of gaps and wasn't sure what to put there."

The decision came after a recent flight to Madeira with the airline.

Mr Hicks cited both his appreciation for singer Jess Glynne and the current popularity of the airline's slogan as influences.

He said: "I love Jess Glynne and love that song. I recently flew with Jet2 to Madeira. I just thought it would be ace to get 'nothing beats a Jet2 holiday'."

The new artwork completes what Craig Hicks calls his 'aviation sleeve'

The frequent flyer has already booked his next journey with the carrier to Tenerife in December.

The airline's marketing phrase has gained significant traction online, featuring in over two million TikTok videos this summer.

Holidaymakers have been using the slogan ironically when documenting travel mishaps, regardless of which carrier they're flying with.

Jet2 has incorporated Jess Glynne's "Hold My Hand" in its advertising campaigns for almost a decade.

Mr Hicks plans to display his new tattoo to airline staff during his upcoming Tenerife trip

A memorable television commercial from January 2024 shows an excited family rushing to the check-in counter and enthusiastically boarding their flight while the song plays.

Mr Hicks plans to display his new tattoo to airline staff during his upcoming Tenerife trip.

He said: "I'm definitely going to show it to Jet2 staff when I next fly with them to Tenerife in December."

"All my friends and family absolutely love it. My mum said I was mad."