British car manufacturer Jaguar has been warned of "commercial suicide" after rebranding their logo and releasing a bold new television advert.

The luxury vehicle maker, founded in 1922, has swapped their iconic jaguar logo for a curved geometric J badge, removing any depiction of the animal the brand is based on.

British car manufacturer Jaguar has been warned of "commercial suicide" after rebranding their logo and releasing a bold new television advert.The luxury vehicle maker, founded in 1922, has swapped their iconic jaguar logo for a curved geometric J badge, removing any depiction of the animal the bran...{ai:summary}<p>Jaguar has faced criticism for its rebranding efforts, which include changing its logo to a curved geometric "J" and launching a new television advertisement. Critics warn that these changes could lead to "commercial suicide" for the luxury car manufacturer. </p><p>#culture</p>

Jaguar's rebrand blasted for 'ridiculous' new logo and advert

Loading...