British car manufacturer Jaguar has been accused of "ditching their heritage" after rebranding their logo and releasing a modern new television advert.

The luxury vehicle company, founded in 1922, has swapped their iconic jaguar logo for a simple J monogram, removing any depiction of the animal the brand is based on.

British car manufacturer Jaguar has been accused of "ditching their heritage" after rebranding their logo and releasing a modern new television advert.The luxury vehicle company, founded in 1922, has swapped their iconic jaguar logo for a simple J monogram, removing any depiction of the animal the b...{ai:summary}<p>Jaguar has faced criticism for rebranding, including a new logo that replaces the iconic jaguar image with a simple J monogram. The changes have led to accusations of the company abandoning its heritage since its founding in 1922. </p><p>#culture</p>

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