Dozens of firefighters have descended on a high-rise tower block in London after a fire tore through several flats 10 storeys high.

The London Fire Brigade (LFB) swarmed to the flats on Rosenthal Road in Catford, in the east of the capital, after fielding nearly 50 reports of a blaze.

Social media footage showed fire engines down below as the fire ripped through multiple floors

Dozens of firefighters descended on the high-rise tower block in CatfordGOOGLE

In a statement released online just before 1pm, the LFB urged the public to avoid the area as numerous fire crews tackle the inferno.

Later, footage emerged on social media showing flames roaring out of multiple windows and thick black smoke pouring into the sky.

Elsewhere in the online video, numerous fire engines and crews can be seen springing into action on the ground below as the fire continues to rip through multiple floors of the tower block.