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GB News
GB News
6 Feb 2025


NextImg:Dyson unleashes two new colours for its Airwrap, Supersonic, and Airstrait ...but they won't be here for long

Dyson has taken the wraps off two striking new colours for its popular haircare range, including the Airwrap multi-styer, , and Airstrait air-powered straighteners.

The — so you'll need to be quick to secure one. In fact, reveals some of these new models are already sold-out.

The new finishes are dubbed and . Both have launched to coincide with the Valentine's Day sales rush.

Dyson has launched two new colour finishes across its bestselling haircare lineup — and . Both of these colourways are exclusive to Dyson Stores on the UK high street and online. These limited edition finishes won't be around for long, so you'll need to add either a Dyson Airwrap multi-styer, Supersonic Nural hair dryer, or Airstrait straighteners to your shopping basket quick or miss out!

Japser Plum, Red Velvet

Dyson says these new colourways have been designed to celebrate "love, individuality, and the small yet powerful moments of self-care".

The new options mark a significant departure from the British brand's existing colour options, which include Ceramic Pop, Strawberry Bronze, and Blush Pink.

Dyson Airwrap, Airstraight, and Supersonic Nural hair dryer pictured in new jasper plum colourway

Dyson says its new Jasper Plum colourway is designed to "capture the contrasting tones of the gemstone, resulting in a distinctive triple-toned palette: a deep plum main body, rich violet details, and bright blush pink accents"

DYSON PRESS OFFICE

First up, Jasper Plum combines deep plum, rich violet, and blush pink accents. It launched January 22 via Dyson's UK website and demo stores. Red Velvet & Gold edition followed in February. It pairs crimson tones with elegant gold detailing.

Discussing the new colours, CMF Design Manager at Dyson Amelia Ayers said: "The visual and tactile qualities of the products we use daily influence our experience. Our goal is to transform everyday items into something delightful to use and own."

dyson supersonic nural hair dryer withnthe protective case

As well as the hardware, the teams at Dyson have launched a series of colour-matched accessories and carry cases in the new limited edition colourways

DYSON PRESS OFFICE

For those who aren't up to speed on the latest haircare lineup from Dyson, this is what you're missing:

dyson airstraight straighteners lying on their side next to travel case in the new Red Velvet & Gold colour

The new colours are available at no extra cost... although don't expect to see these limited edition colourways on offer anytime soon (something you could find with the standard finishes)

DYSON PRESS OFFICE

The arrival of Jasper Plum and Red Velvet & Gold continue Dyson's strategy of introducing limited-run colours to create excitement around its established product line. While UK availability is confirmed, these new colourways will reach other markets later, with a Dyson spokesperson indicating they "will become available at a later date" in the US and Australia.

The new finishes come hot on the heels of .

Dyson has launched two new colour finishes across its bestselling haircare lineup — and . Both of these colourways are exclusive to Dyson Stores on the UK high street and online. These limited edition finishes won't be around for long, so you'll need to add either a Dyson Airwrap multi-styer, Supersonic Nural hair dryer, or Airstrait straighteners to your shopping basket quick or miss out!

Red Velvet, Japser Plum