



Donald Trump has declared actress Sydney Sweeney's newest advertisement the "hottest" out there before slamming Jaguar's recent commercial as "stupid, and seriously woke".
In a post on Truth Social, the US President praised the actress' viral advertisement for American Eagle, saying jeans were now "flying of (sic) the shelves".
"Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there," Trump said.
He went on and said: "Go get 'em Sydney!"
Trump quickly turned his attention to Jaguar.
"On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER!" Potus added.
"The CEO just resigned in disgrace, and the company is in absolute turmoil."
Trump asked: "Who wants to buy a Jaguar after looking at that disgraceful ad?"
JAGUAR | Jaguar loyalists have accused the brand of going 'woke' and replacing tradition
Jaguar Land Rover Chief Executive Adrian Mardell recently stepped down from his position, as he intended to retire, after assuming the role in November 2022.
He had been with the brand for 35 years with a spokesperson for the company saying a successor would be announced "in due course".
Mardell oversaw a huge brand overhaul when the company announced it would move to only selling electric vehicles.
The manufacturer received strong backlash with claims it had "gone woke".
Many were critical of the rebrand, including Tesla CEO Elon Musk and Reform UK leader Nigel Farage, who criticised the automaker for not featuring any vehicles in the initial launch advert.
REUTERS |
Donald Trump took aim at Jaguar and Taylor Swift on Truth Social
Trump said: "Shouldn't they have learned a lesson from Bud Lite, (sic) which went woke and essentially destroyed, in a short campaign, the Company.
"The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST."
Last year, Bud Light’s parent company was a sharp drop in sales for the third quarter in a row following boycotts over a controversial trans advertising campaign.
Bud Light, once the top-selling brew in the US, sparked a "woke" row in 2023 after partnering up with a trans actress and social media influencer Dylan Mulvaney.
The ad campaign aimed to make Bud Light more “inclusive”, and saw Mulvaney – dressed as Audrey Hepburn – advertising a "March Madness" promotion by the beer label and posing with several cans of the drink.
The US President again changed course, taking aim at superstar singer Taylor Swift.
"Just look at Woke singer Taylor Swift. Ever sine (sic) I alerted the world as to what she was by saying on Truth that I can't stand her (HATE!)," he said.
"She was booed out of the Super Bowl and became, NO LONGER HOT."
Trump added that the tide has "seriously turned".
"Being WOKE is for losers," he wrote.
"Being Republican is what you want to be. Thank you for your attention to this matter!"