Watch as GB News’s Camilla Tominey pulls up Shadow Chancellor Mel Stride on his suggestion that Reform UK is Britain’s “none of the above” party.

Nigel Farage’s party may be riding high in the polls, but Mr Stride told the People’s Channel that converting this momentum into votes at the ballot box will be a formidable challenge.

Mel Stride said Reform UK is a 'none of the above' party

He said much of Reform UK’s success can be attributed to how they are “occupying a vacuum”, adding they are a “none of the above party”, a claim Camilla questioned fervently during a lively discussion on.

“We have four years until the next general election and Nigel Farage has got to keep spinning the plates and letting off the fireworks and all of the things he does so brilliantly for the next four years”, he asserted.

“There is a lot to play for.”

Camilla said: “They’re not the none of the above party, are they? Spectator’s poll of polls. Reform on 31 per cent, Labour on 21 per cent and Tories on 17 per cent.

“You can’t possibly tell me people are voting for Reform because they are ‘none of the above’, they are voting for them because they like Nigel Farage more than Kemi Badenoch.”

Mr Stride hit back: “I disagree, you have a populist party here willing to promise people everything without a serious plan on how to deliver, particularly on the economy.

Camilla put it to Mr Stride that Nigel Farage's popularity has seen him surge in the polls

“Where they are doing well is where the Tories were deeply unpopular at the time of the last general election and that will take time to put things right.

“We also have a Labour Party that is really messing everything up. In that environment, Populism thrives and that is what we are seeing.”

Camilla said the problem with Mr Stride’s argument is that populism is “quite popular”, something that cannot be said for the previous Tory Government’s “sky-high taxes and corporation tax going up by six per cent”.

Mr Stride insisted that were he Chancellor, he would be focused on ensuring all taxes create growth.

Mr Stride spoke to Camilla Tominey on GB News

He committed to taking a look at the size of the state to “make sure we get on top of it”, pointing to the ever-expanding Civil Service.

New polling this week further solidified Reform UK’s position as the party in ascendancy with a stratospheric 34 per cent total.

Labour, meanwhile, plummeted to a historic low of just 16 per cent, matching the Conservative Party’s share.

This represents a three-point decline for Labour since September 10, marking their worst-ever polling performance.

The Liberal Democrats registered 13 per cent, gaining one point, whilst the Green Party held steady at 12 per cent.

Reform’s success has not been limited to polls as it secured its inaugural Cardiff council position in Thursday’s Trowbridge ward by-election.

It captured 1,142 votes representing 39.6 per cent of ballots cast, meaning Edward Topham gained the seat.

The Liberal Democrats placed second with 681 votes (23.6 per cent), whilst Labour’s candidate managed just 615 votes (21.3 per cent), finishing third.

Plaid Cymru garnered 223 votes (7.7 per cent), followed by the Conservatives with 90 votes (3.1 per cent), Greens with 77 (2.3 per cent) and Propel with 63 (2.2 per cent). Turnout reached 24.7 per cent.

Mr Farage has already heralded the “end of two-party politics”, making the declaration after his party’s local election achievements in May.

His party gained over 600 seats and won control of 10 authorities.