Beauty enthusiasts who do their weekly shop at Morrisons have something exciting to look forward to.

The supermarket chain has started stocking products from Mallows Beauty, a body-positive skin care brand that's been winning hearts across the UK.

It's a particularly special moment for the brand's founder, Laura Mallows, who shared the exciting news in a joint Instagram post with Mallows Beauty and Morrisons.

The partnership marks a significant milestone for the independent beauty company, making its popular body care range accessible to millions more shoppers nationwide.

Laura revealed that this particular Morrisons holds deep personal significance; it's the exact store where she made the life-changing decision to leave her job and launch Mallows Beauty.

In her Instagram announcement, she described feeling "really emotional and full circle" about the moment.

"I can't believe I'm saying this, but you can now buy Mallows Beauty at @morrisons, what a dream come true," she wrote, adding that the supermarket team had been "super incredible" throughout the process.

'You can now buy Mallows Beauty at @morrisons, what a dream come true'

The response from shoppers has been nothing short of brilliant. Laura's Instagram post was flooded with congratulatory messages, with followers expressing their delight at the news.

"Loyal Mallows Beauty lover, this is so exciting!" wrote one thrilled customer, while another simply declared it "epic".

Many shoppers shared their enthusiasm about being able to pick up their favourite beauty products alongside their weekly groceries.

The convenience factor resonates with customers, who can now grab skin care treats while stocking up on everyday essentials.

'Loyal Mallows Beauty lover, this is so exciting!' said one thrilled customer

Laura's brand champions a refreshing approach to beauty that's striking a chord with shoppers.

She founded Mallows Beauty to help people embrace their natural bodies, including stretch marks, texture, and cellulite.

"I spent my life hating my body when it was absolutely beautiful," Laura shares on her website.

She's passionate about countering the pressure from social media filters and AI-generated images that create impossible beauty standards.

Her mission is simple: helping customers feel confident enough to "treat the pavement like it's [their] catwalk".

The brand's bestselling items include the Pineapple Enzyme Peel Mask at £19.95, Coffee Body Scrub for £14.95, and the Unicorn Shave Butter, also priced at £14.95.

For those wanting a regular treat, there's a monthly subscription box at £15, packed with various "goodies".

Laura playfully told one curious Instagram follower that they offer "the best body care in town".

Morrisons has confirmed that seven products are now available in 108 stores. The range is a mix of Body Scrubs, Body Butters and Shave Butters.