Fire crews are in attendance at Blackpool Tower to reports of a blaze at the iconic landmark.
Pictures have been shared on social media of a blaze at the top of the structure.
A spokesperson from Lancashire Fire & Rescue Service said: "We have six fire engines, the drone team and the rope rescue team currently in attendance at a fire on Promenade, Blackpool.
"Please stay away from the area. The drone team are in operation so please do not fly drones in the area as you may obstruct emergency operations."
Blackpool Tower (file pic)
PA
The incident is causing traffic issues on the Promenade with heavy traffic on roads surrounding the Tower.
People are being advised to stay away from the area.
LancashireLive is reporting that a specialist climbing team from Lancashire Fire and Rescue Service has arrived at the scene.
The incident was first reported to emergency services at around 2.15pm today.