Asda's George clothing line has unveiled a "new and improved" school uniform collection designed to address common parental frustrations.

The retailer surveyed parents about their primary concerns when preparing children for school and responded with practical innovations.

The updated Back to School collection features comfort-focused improvements and begins at just £3.

Among the key changes are gentler neck labels that replace traditional scratchy tags, ensuring more pleasant wear for pupils.

The uniforms also incorporate technology that maintains whiteness over extended periods, "guaranteeing freshness for longer".

What's more, bright and bold garments such as red jumpers stay vibrant for longer thanks to "colour-lasting" features.

These thoughtful design modifications aim to simplify morning routines and reduce maintenance challenges for busy families.

The range's accessible price point will also help families reduce expenses as the new school year rolls around.

Asda

Asda promises its Back to School selection will be "the comfiest, most durable, and affordable option on the market".

The enhancements have earned strong endorsement from parents, with 98 per cent of Netmums users recommending George at Asda's schoolwear collection.

This stellar rating reflects the brand's success in addressing real concerns raised by customers.

George at Asda positions these improvements as time-saving and cost-effective solutions for the demanding school year ahead.

Asda

The complete Back to School collection can be purchased through George.com and at participating Asda stores nationwide.

Beyond school uniforms, George Home at Asda has introduced an expansive autumn and winter collection to help families prepare for the changing seasons.

The seasonal range comprises more than 655 new items designed to transform living spaces as temperatures drop.

The collection spans four distinct design themes – French Fancy, Autumn Revival, Autumn Cosy, and Serene – each offering unique aesthetic approaches for autumn decorating.

Products range from soft furnishings and bedding to dinnerware and decorative items, with prices beginning at £1.50.

This comprehensive selection allows customers to refresh their homes affordably while children return to school.

The four design collections cater to varied tastes and budgets. French Fancy features soft pastels and romantic patterns, while Autumn Revival draws on retro influences with bold primary colours.

Autumn Cosy embraces countryside charm through warm tones and harvest motifs, and Serene combines Japanese minimalism with Scandinavian comfort.

Senior Design Manager at George Home, Katy Traill, said: "The Autumn/Winter 2025 season presents an opportunity to refresh your home for the colder months with a full-room makeover or by adding new trend-led pieces.

"We have four key new trends for the season, which offer something to suit everyone's style and budget."