A new Mr Kipling Strawberry No Bake Cheesecake Kit has sparked debate among Asda shoppers across the UK.
The product, recently spotted in stores, has quickly become a talking point on social media.
Popular food blog Newfoodsuk shared posts about the cheesecake kit on Facebook, garnering significant attention.
The posts have accumulated hundreds of 'likes' and 'love' reactions, alongside numerous comments and shares from fans of the iconic Mr Kipling.
The Kipling Strawberry No Bake Cheesecake Kit has caused a shopper divide
Facebook/Newfoodsuk
However, not everyone was impressed with the new offering, leading to a clear division in opinion.
Many shoppers expressed enthusiasm for the cheesecake-making kit, with comments like "I need this" and "Need to try ASAP" flooding the post.
Critics, however, were less impressed. While some questioned the necessity of such a kit - "Just buy a cheesecake!" - others claimed that the taste left much to be desired.
One customer who had tried the product warned: "I made one: horrible. Do not buy. Nothing like cheesecake."
The serving suggestion also prompted amusement, with several joking about the kit's claim to serve six people. "Serves six? Six what, small children?" quipped one commenter.
For those who want to make up their own mind, the Mr Kipling Strawberry No Bake Cheesecake Kit is available now.
It joins an exciting line-up of Mr Kipling Lemon No Bake Cheesecake Kit and Mr Kipling Salted Caramel No Bake Cheesecake Kit, although one Facebook user branded the latter "too sweet".
In other Asda news, the supermarket has announced a significant price reduction on Aperol for the bank holiday and beyond.
Shoppers can now purchase a 70cl bottle for just £9.98, down from £17.08.
The 1L bottle is also reduced to £17.14, with selected stores offering a free Reversible Aperol Bucket Hat with purchase, an item that has "taken social media by storm".
According to one shopper, Mr Kipling Salted Caramel No Bake Cheesecake Kit is 'too sweet'
Asda
Indeed, a TikTok video by @miaskinner0 urging Britons to "run, not walk" to Asda has amassed more than 525,000 views so far.
Commenters described the hat as a "need", with one joking: "New headwear pending."
The tasty tipples are perfect for those who want to spend the Spring Bank Holiday sipping in the garden.
But if you want to extend the celebrations, the offer is up for grabs until May 28.