



Supermarket giant Asda has teamed up with Leeds-based Kirkstall Brewery to create a special commemorative ale marking the retailer's 60th birthday celebrations.
The collaboration brings back the 'Best Yorkshire Bitter' brand that was originally brewed in the 1960s.
The limited-edition beer incorporates the original Asda Queens store logo into its design, resurrecting a brand that dates back to when Asda began.
'BYB' is described as a classic Yorkshire Best Bitter - full-bodied and smooth, with a balanced malt profile and distinctive hop character.
'BYB' is described as a classic Yorkshire Best Bitter
ASDA
The commemorative ale is priced at £1.97 per can and has a 4.5% ABV. The special birthday brew is now available in over 300 Asda stores across the country.
Asda Rewards customers will receive a 60p bonus in their cashpot for every can purchased, adding extra value to the celebration.
Kirkstall's Best Yorkshire Bitter is inspired by the bitter produced by Bentley's Yorkshire Breweries, which brewed its beers at the original Kirkstall Brewery on Broad Lane in Leeds.
The limited edition cans feature a nostalgic design that pays homage to Asda's 60-year heritage.
Asda's Ale and Cider buying manager Ryan Truswell said: "It's an honour to partner with Leeds-based Kirkstall Brewery to bring our customers this commemorative ale to celebrate Asda's 60th Birthday.
"We both have a rich heritage here in Yorkshire and what better way to celebrate than with this limited-edition Yorkshire Best Bitter originally brewed in the 60s. It's the perfect collaboration to say cheers to 60 years."
The partnership celebrates the shared Yorkshire roots of both companies, with Asda having been founded in the county in the 1960s.
The brew is now available in over 300 Asda stores across the country
GETTYKirkstall founder Steve Holt commented: "Kirkstall shares a history with both Asda and Bentley's Yorkshire Breweries (known as BYB). We've been trading with Asda for many years now, and the original BYB beers were brewed at the historic Kirkstall site near Kirkstall Bridge."
"It's a real honour to be able to resurrect the brand and celebrate 60 years of Asda."
The brewery, which began its current operations in 2011, draws inspiration from the Cistercian Monks of Kirkstall Abbey who brewed beer since 1152.
Kirkstall Brewery moved to its current location on Kirkstall Road in 2016, where it continues to produce a range of craft beers.