Black Friday sales are already in full swing, with , , , , and , to name just a few.

But products across Amazon have remained stubbornly at full price... for now.

The US retailer has confirmed its Black Friday sale will run Thursday November 21 — Monday December 2, 2024.

Starting , Amazon will kickstart its Black Friday sale across all departments on its website. It's promising discounts up to 40% on hundreds of thousands of items, including best-selling brands like Ninja, Bose, Tefal, and LG. Movies on Prime Video will also be slashed

According to the shopping behemoth, shoppers can expect savings of up to 40% across hundreds of thousands of products. Major brands including Ninja, Bose, Tefal, and LG will feature prominently in the sale, with some items marked down to their lowest prices of the year, Amazon has promised.

Amazon will follow by example and discount its own devices throughout the 10-day sales period, with savings of up to 58% across their range of smart speakers, Fire TV Stick dongles, Kindle e-readers, home security kit, and more. You can save even more by trading-in your current Amazon device, with the discount applied on-top of the sale price.

Ring Video Doorbell systems — owned by Amazon — will also feature prominently in the sale, offering homeowners a chance to upgrade their home security for less.

If you're planning a movie night, Prime Video is set to offer up to 50% off movies and TV shows between November 29 and December 2, including all-new releases like Furiosa: A Mad Max Saga and Kingdom of the Planet of the Apes.

Recent blockbusters like Kingdom of the Planet of the Apes and Maxxxine will be included in the Prime Video Black Friday sale, as well as must-binge series like House of the Dragon

If you own an Amazon Echo speaker, Fire TV, or Fire tablet with Alexa built-in, you can request notifications about deals or make purchases from the chatty AI assistant by saying "Alexa, what are my deals?" or "Alexa, buy it for me."

Prime members , including next-day delivery at no extra cost. In some areas in the UK, Amazon now offers same-day delivery on select products too. You'll also be able to access limited-time price cuts — known as Lightning Deals — ahead of time.

All of the usual Prime benefits also apply, including exclusive boxsets and films to stream via Prime Video, unlimited cloud storage for photos in Amazon Photos, Kindle eBooks to borrow, thousands of tracks and playlists via Amazon Music, free video games to download to your PC, and more.

Sign-up for ahead of the Black Friday sales to unlock early access to Lightning Deals and one-day delivery on hundreds of thousands of items. Prime membership also includes access to Prime Video, with exclusive shows like Clarkson's Farm, The Boys, The Grand Tour, and Tom Clancy's Jack Ryan, to name just a few. Cancel anytime during the trial and pay nothing

The Black Friday sale is scheduled to end at 11.59pm on December 2, 2024

If you've already tested-out Amazon Prime membership with , it's worth checking whether . Amazon regularly offers a trial period to all customers every year or so, even if you've taken out a 30-day trial for previous Prime Day sales, you might be able to sign-up again.

Black Friday will also unlock savings across major supermarkets that . Co-op shoppers can save up to £20 on £50 purchases, while Iceland offers £20 off £80 shops. But it's Morrisons customers who will unlock the biggest cashback offer — with £25 off when spending £100.