Aldi has entered the premium pâtisserie market with the launch of Specially Selected Chouxnuts in two trending flavours, priced at £2.99 for a two-pack.
The supermarket chain introduced Raspberry & Pistachio and Banoffee & White Chocolate varieties in stores nationwide from 11 June.
The budget retailer has also capitalised on the viral Dubai chocolate phenomenon with its own interpretation, launching a Dubai Chocolate Style bar on 12 June for £3.99.
The 100g bar features the signature combination of pistachio cream and crunchy kadayif pastry encased in milk chocolate, positioning itself as "one of the cheapest" options available.
The Banoffee & White Chocolate treat combines choux pastry with banoffee sauce and salted caramel mousse
ALDI
The Raspberry & Pistachio variety features crisp golden choux pastry filled with pistachio mousse and raspberry filling.
Each pastry is hand-finished with Belgian white chocolate drizzle, freeze-dried raspberries and chopped pistachios.
The Banoffee & White Chocolate option combines choux pastry with banoffee sauce and salted caramel mousse. These are topped with Belgian white chocolate drizzle and a cocoa dusting.
According to Aldi, the pistachio variant taps into "the 2025 must-have flavour of pistachio". The supermarket described the Raspberry & Pistachio Chouxnuts as "a luxury treat shoppers will nut want to miss out on".
The Dubai chocolate craze has swept across Britain, with major retailers including Morrisons, M&S and Iceland developing their own versions to meet surging consumer demand.
The trend has reached such heights that some shops have been compelled to introduce purchase limits to ensure wider availability.
The viral treat, which traditionally combines milk chocolate with kadayif pastry and pistachio, has typically commanded premium prices in the UK market.
Aldi's version promises "a blend of creamy sweetness, nutty richness, and delicate crunch", according to the retailer.
The supermarket has described its Dubai Chocolate Style bar as "highly sought-after", entering a market where demand has significantly outstripped supply.
The 100g bar features the signature combination of pistachio cream and crunchy kadayif
ALDI
The sub-£4 price point represents a significant undercut compared to other Dubai-inspired chocolate bars currently available.
Aldi stated that shoppers can "experience this viral sensation without the hefty price tag", positioning the product as an accessible alternative in a market where similar offerings have commanded premium prices.
The 100g bar contains layers of pistachio cream and crunchy kadayif pastry wrapped in milk chocolate, maintaining the authentic elements of the original Dubai chocolate.
The launch timing coincides with peak demand for the viral confection, as UK consumers continue seeking out the distinctive Middle Eastern-inspired treat.