OFCOM, the UK’s Orwellian name for the Office of Communications, has decided to issue a reporting demanding that YouTube prioritize its propaganda content because of ‘democracy’ and ‘public service’ or something of that sort.
Even for the Starmer regime, which is racking up more speech arrest than Cuba, this is really something.
The regime believes that its programming is entitled to first row prioritization and that if people don’t choose to watch it, that’s because YouTube isn’t trying hard enough to make them.
This review calls for urgent action, both now and in the coming years to strengthen and maintain public service media (“PSM”) content which provides trusted and accurate news, tells UK stories and represents the diversity of the nations and regions of the UK.
The one thing the UK has a desperate shortage of is programming about “diversity”.
So if OFCOM proposing to improve the BBC’s viewership by investing in better content that people actually want to watch? Ha. That’s not how socialism works. The BBC will make people watch that Masterpiece Theater production of a classic recast with all minorities. How do you make them watch if they won’t turn on the TV? There’s the option of a mandatory Big Brother always-on TV or just force YouTube to make them watch it. They’re going with both.
The vital reforms in the Media Act, once implemented, will help support PSBs, including by making
their on-demand players prominent on connected TVs.
As people keep saying, “1984 was not supposed to be a How To” guide, but that’s literally how the Starmer regime is treating it.
But what if people don’t choose to click on the spam on smart TVs? What if they go right to social media? Or YouTube.
“Viewers now spend less than half of their in-home viewing on linear TV and this is declining. As people move online they are watching programmes on a much larger range of services… The PSBs are responding by putting content on third party services, such as YouTube. Their strategies are evolving as they learn what works, but our research shows that PSB content only forms a small proportion of what UK audiences watch on YouTube and they are competing with every other content creator in the world.”
Competition is very un-socialist so something must be done so everyone just watches the Beeb instead of unboxing videos.
“the platform determines what content is promoted to users. This makes it harder for audiences to find PSB content, which undermines its universality, and may mean they are exposed to fewer genres or viewpoints. This trend is even more stark for children and young people – for example 4-15 year old children spend significantly more time watching YouTube than PSB services combined. If children do not turn to PSB content as they get older, the future of PSM is at risk.”
Unless we get the kids now, they’re lost to us!
“PSB revenues from the TV Licence fee and linear TV advertising have declined by more than a quarter in real terms since 2016,”
People are cutting the cord, dumping TVs and the mandatory “Fund the BBC” tax is declining. What’s to be done?
Mandate more stuff.
“It is critical that the PSBs and YouTube work together to ensure that PSB content is prominent on its service, and on fair commercial terms. This is important for PSM to continue to connect with all audiences, particularly for news, which supports democracy, and for UK children’s programming which helps young audiences learn and grow”
Work together. Rather than compete, the regime will just pass ‘legislation’ ordering YouTube to promote its propaganda.
“The Government should consider whether this needs to be underpinned by legislation. This would require significant work but would give prominence for PSB content on YouTube statutory backing, just as the Media Act provides PSB players prominence on connected TVs and other devices”
George Orwell called it over 75 years ago. These people know one trick and one trick only. Force everyone to watch it. If viewers still don’t click on their propaganda even when YouTube pushes it front and center, they’ll pass legislation ordering that viewers in the UK have to watch a BBC video before watching any other video.
It’s for democracy. You see. Big Beeb is watching you.