Choosing to go on SNL instead of on Rogan’s show was about more than personal preferences.

Going on Rogan would have exposed Kamala to an audience of voters she doesn’t have yet. Going on SNL gives her clapter from an audience already voting for her.

In her home stretch, Kamala keeps picking friendly audiences over persuadable ones. It’s part of a campaign gamble that bets on turning out the base over any other group.

In the third pivot of her fairly brief campaign, Kamala jettisoned efforts to talk to anyone on the outside and instead the campaign was rebuilt around turning out as many pro-abortion female voters as possible.

Going on Rogan doesn’t serve that agenda, but going on SNL does.

The ultimate test of any campaign strategy is whether it pays off on Election Day. Making it officially a gender election is a strategy, but it’s one that Kamala is much more comfortable because it doesn’t take her out of her comfort zone. The initial experiments have boiled down to the familiar campaign strategy of attacking Trump as the next Hitler and rallying women voters to save abortion.

It’s not original or exciting, but neither is SNL.