Smart politics is talking to people about the issues they already care about.

Dumb politics is talking to people about the issues you care and that they have zero interest in.

Guess which category this Latinx nonsense fits into?

Joe Biden will ramp up spending this month as part of a new advertising push aimed partly at convincing Latino men that abortion rights are a vital issue that affects them, the U.S. president’s 2024 campaign said on Friday.

A television, radio and digital advertisement airing in both English and Spanish in competitive “battleground” states features Cesar Carreon, a U.S. Marine Corps veteran who now works as a Las Vegas carpenter, mentioning his daughters and attacking Trump as “not tough” for taking away women’s “freedom.”

I understand why Biden is running on abortion and Orange Man Bad because he doesn’t have a single conceivable other issue to run on.

Abortion has a built-in demographic. Latino men aren’t on the list. What Latino men care about is the economy. And the economy is terrible. I mean unbelievably horrendous. So Biden can’t really talk to them about the economy without lying nonstop in a way that no one who works for a living or buys stuff will believe.

Still, abortion is a terrible Plan B (pun not intended). But I guess it beat out drag queen story hour, college loan bailouts for white woke PhDs and creating a Hamas state, and whatever else Biden is running on?

Voters want to hear that politicians care about the things they care about. Instead, Biden is hamfistedly trying to explain to Latino men in a condescending fashion why they need to be angry at Trump about abortion.

That should go over really well with people worried about putting food on the table.

The campaign will spend more than $1 million in Hispanic media for May alone with more to come in the months ahead, it said. The plans for the ad campaign were not previously reported.

Biden would get more bang for his buck if he gave 10,000 Latino men a hundred bucks each.