Biden’s political allies are cheering his vulgar State of the Union performance as a sign of strength. It’s not.
A strong candidate would have tried to appeal to the center and even tried to sway some Republicans, as Biden has attempted to do in the past. It’s a weak candidate who had to throw out this much red meat to his base because he’s insecure about the support of his own party.
Biden couldn’t even try to win over anyone except the farthest Left and had to turn his big chance to make his case to the country into a clown show.
Weakness made Biden begin spending big and spending early. And he’s still doing it.
Biden “will start a six-week, $30 million TV and digital ad buy on Saturday, aimed at drawing out the “full-throated” contrast between Biden’s vision for “where the country can go” against “Donald Trump’s dark, dangerous and chaotic vision for the country,” said campaign communications director Michael Tyler on a call with reporters Friday morning. The ads will target battleground states, as well as Black and Latino-focused outlets and channels.”
“It’s part of a broader strategy to bury Trump in non-stop spending, made possible through Biden’s significant fundraising advantage. And while the barrage is notable for its timing — months earlier than allies for President Barack Obama started attacking then-candidate Mitt Romney in May 2012 — it also stands out for the reassurance it is providing to anxious Democrats, at least in the current moment.”
Much like the previous millions, Biden isn’t spending this money to beat Trump, but to beat himself. His own party lacks confidence in him so he’s burning through $30 million to reassure Democrats.
That’s a whole lot of wasted money.
Frankly, considering the media, Biden doesn’t even really need ads. The TV news, SNL, Colbert, Oliver, Kimmel and any Hollywood coverage are his ad campaigns paid for by Comcast shareholders. But those are attacks on Trump. Biden needs to sell himself to his own uncertain base. And he’s spending their money to convince them.
That’s not strength. It’s weakness.