Anti-Trump used to be a profitable proposition, but the bottom fell out of it in 2024. Media outlets are struggling. Colbert’s show got canceled.
And anti-Trump books aren’t selling like they used to.
The latest example is “2024: How Trump Retook the White House and the Democrats Lost America,” by political journalists Josh Dawsey, Tyler Pager and Isaac Arnsdorf. “2024” sold roughly 6,000 hardcover copies in the first week of publication, according to data released last Wednesday from NPD BookScan.
To wit: “Butler: The Untold Story of the Near Assassination of Donald Trump and the Fight for America’s Heartland,” by conservative journalist Salena Zito, came out the same week as “2024” and sold about 23,000 hardcover copies, according to BookScan numbers, hitting No. 1 on the Times bestseller list. Zito said in a statement that she was “deeply humbled by this ranking” and “grateful to President Trump, who interviewed with me dozens of times for the book and generously encouraged people to read” it. Trump posted about the book on social media, including sharing a preorder link before its publication.
This follows second-term Trump books experiencing lackluster sales. “Trump in Exile,” by the Wall Street Journal’s Meridith McGraw, has sold roughly 2,000 copies since its release last August, according to BookScan. Axios’ Alex Isenstadt’s “Revenge: The Inside Story of Trump’s Return to Power,” published in March, has sold around 3,000 copies so far, according to BookScan. McGraw and Isenstadt declined to comment.
Author Michael Wolff became one of the masters of the Trump genre with 2018’s “Fire and Fury,” which sold more than 25,000 copies during its first week on sale in 2018 and went on to sell more than 900,000. But the writer sold only around 3,000 print copies during the equivalent first week publicity campaign for his latest installment “All or Nothing: How Trump Recaptured America,” published in March. (It has now sold around 11,000 copies, according to BookScan.)
Liberals proved to have little interest in recapitulating their humiliation in 2024 and the books doing that were bound to be DOA. And they’re generally tired of the whole topic.
The original publishing blaze had been tethered to media operations like the Washington Post which strongly suggested to readers that they were in the process of taking down Trump.
All those promises failed to pan out. Subscriptions dropped and so did book sales. There’s much less of a market for inside baseball reporting with nothing actionable to it.
Books about Trump can still sell to conservative audience, but the anti-Trump book market is dead.