MSNBC's ratings and viewership have kept tumbling after the left-wing network revamped its primetime lineup this month, with former Biden press secretary Jen Psaki taking over host Rachel Maddow's coveted 9 p.m. slot, according to the Daily Mail.
In the crucial 25-54 age demographic, MSNBC has seen its ratings plunge 41 percent during primetime and 34 percent across the total broadcast day compared with a year ago, according to rating figures leaked to the Daily Mail. Psaki's show, The Briefing, has since averaged 973,000 total viewers, down 46 percent from Maddow's numbers earlier this year.
On May 7, a day after Psaki took over Maddow's time slot on Tuesdays through Fridays, the network's demo viewership tanked from 139,000 to 65,000—a 53 percent drop, Fox News reported earlier this month.
The slump comes after MSNBC has already faced plummeting ratings and viewership for months amid mounting scrutiny over the network's left-wing bias in its coverage. MSNBC's parent company, Comcast, announced in November that it was cutting ties with the failing network.
Psaki, for her part, has faced backlash over her role in covering up former president Joe Biden's mental decline.
Her May 22 broadcast drew 973,000 total viewers, including just 55,000 in the 25-54 age group, according to the Daily Mail. By contrast, Fox News's Sean Hannity—airing in the same 9 p.m. slot—pulled in 2.3 million viewers overall and 210,000 in the demographic that night.
The Weeknight—MSNBC's new panel show, featuring Symone Sanders, Michael Steele, and Alicia Menendez—has also struggled to find an audience after replacing disgraced former host Joy Reid's The ReidOut. On May 22, the new show managed just 707,000 viewers, with only 56,000 in the 25-54 demo—down 36 percent from MSNBC's 7 p.m. slot last year.
Even Maddow, a longtime top-rated host at MSNBC, has seen her now-Monday-only program lose steam. Her show has averaged only 1.8 million total viewers following the primetime shakeup, marking a 24 percent dip from last year when she pulled in 2.4 million viewers, according to the Daily Mail.