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Forbes
Forbes
26 Nov 2024


Walmart will roll back some of its diversity, equity and inclusion initiatives, becoming the latest major company to pull back on inclusivity efforts amid pressure from conservative activists.

Walmart To Report Quarterly Earnings

Walmart is among the biggest companies so far to roll back on DEI initiatives amid conservative ... [+] pushback.

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Walmart confirmed to several outlets, including Bloomberg and the Associated Press, that it is making broad changes—including no longer giving priority treatment to suppliers on suppliers based on race and gender, ending racial equity training for staffers and exiting from the LGBTQ rights group Human Rights Campaign’s Corporate Equality Index.

The supposed changes were first announced on X by prominent anti-DEI conservative pundit, Robby Starbuck, who said the move was in response to the threat of a boycott campaign ahead of the holiday shopping season.

Starbuck claimed he had “productive conversations” with executives at Walmart who promised to implement these changes.

The company confirmed to Bloomberg that it had held conversations with Starbuck but claimed that it was already reviewing its DEI efforts before that.

Aside from changes to its DEI policies, Walmart has also agreed to monitor its online marketplace for listings by third-party sellers, that Starbuck describes as “sexual and/or transgender products marketed to children,” and remove them if necessary.

The company also told AP that it plans to review grants for Pride events to ensure it was not “financially supporting sexualized content that may be unsuitable for kids.”

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In his post, Starbuck noted: “I have to give their executives major credit because this will send shockwaves throughout corporate America. This is the biggest win yet for our movement to end wokeness in corporate America.”