Vrbo, an online marketplace for vacation rentals, made major commitments to college football in 2022 when it became the Fiesta Bowl title sponsor and the official travel sponsor of the College Football Playoff. This season, it’s expanding their activations with a “Fan-mily in Residence” contest.

The winner of the contest will be able to bring five “fan-mily” members to Glendale for the Vrbo Fiesta Bowl, where they’ll have a VIP experience with field credentials, club seats at the 50-yard line, black car transportation. nearly $1,000 worth of game day gear for each “fan-mily” member and $1,000 “gridiron grub grant” to stock the fridge in their vacation rental properties.

The group will also attend the College Football Playoff National Championship on January 8, 2024, staying in Vrbo vacation rentals in Phoenix and Houston for a combined 10-night trip that spans both games.

“If getting paid to travel to the most exciting college football games of the year with your fan-mily seems like a dream job, you’re in luck — Vrbo is making it a reality,” said Melanie Fish, head of Expedia Group EXPE brands public relations. “In addition to attending the Vrbo Fiesta Bowl and CFP National Championship as VIPs, the Fan-mily in Residence will be tasked with the difficult challenge of making pre-game predictions from the comfort of the pool and perfecting their post-game analysis around the dinner table from some of Vrbo’s most exceptional private vacation rentals.”

Vrbo found that nearly 60% of college football fans travel regularly during the season to follow their team, with demand for Vrbo vacation homes more than doubling in some of the most passionate college football towns.

Vrbo analyzed traveler demand and vacation home inventory in the top college football destinations across the country, and found the following towns to be the most passionate college football towns:

College football fans who want to enter the contest can apply by following Vrbo on Instagram and commenting on the pinned college football post with their best college football fan-mily tradition. The most qualified college football fan will be selected based on criteria that includes creativity, enthusiasm, and passion in their application.

If Vrbo’s research is any indication, there should be plenty of fans with traditions worth sharing. In their survey, 60% of respondents said they participate in game day traditions, the most popular of which are hosting game day watch parties (59%), wearing team apparel (58%), and sharing in victory celebrations or rituals (56%).

Other interesting data from the survey shows nearly 60% of fans would ignore friends or family members from opposing teams for the entire season if it meant giving their team a shot at the College Football Playoff National Championship.

The ideal college football season for most fans in the survey consists of tailgating for every regular season game (49%) and capping the season by attending championship games together (45%).

The “Fan-mily in Residence” contest is open until October 31, 2023, and the selected college football fan will be notified by November 20, 2023.