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Forbes
Forbes
4 Jun 2023


2022 Toronto International Film Festival - In Conversation With... Taylor Swift

TORONTO, ONTARIO - SEPTEMBER 09: (NO COVERS) Taylor Swift attends 'In Conversation With... Taylor ... [+] Swift' during the 2022 Toronto International Film Festival at TIFF Bell Lightbox on September 09, 2022 in Toronto, Ontario. (Photo by Amy Sussman/Getty Images)

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Taylor Swift's album "Midnights" has made a triumphant return to the top of the Billboard 200 albums chart, reclaiming its position without any new material. This resurgence has brought an end to Morgan Wallen's historic streak at the summit of the chart.

In a remarkable ascent, "Midnights" has jumped from No. 3 to No. 1, marking its sixth nonconsecutive week atop the list. The album continues to impress, having moved an additional 282,000 equivalent album units in the past week alone, according to Luminate. This achievement is even more significant considering the fact that the album has been available for over half a year. Out of the total figure, album sales accounted for 196,000 units, while streaming equivalent units contributed 80,000.

Since its initial release in late 2022, the CD version of "Midnights" has maintained a strong presence on the charts. However, it has made a stunning resurgence after Taylor Swift re-released the album as a deluxe edition, aptly named "The Til Dawn Edition." This new version comes with an additional song and two reworked fan favorites, enticing fans to make the purchase. Moreover, the release of a colorful vinyl edition of the album, marketed as a collector's item, has further spurred the buying frenzy.

In addition to her album's success, Taylor Swift's new single "Karma" is expected to make a significant impact on the Hot 100 chart. With the recent addition of rapper Ice Spice to the track and a robust promotional campaign, "Karma" is poised to climb its way up the rankings and potentially secure a spot in the top 10. The anticipation is high, and Billboard's upcoming announcement is eagerly awaited by fans and industry observers alike.

"Midnights" has now notched up an impressive six nonconsecutive weeks at the top of the Billboard 200, further solidifying Taylor Swift's status as a chart-topping artist. The album's remarkable performance is reflected in its continuous presence in the top 10 throughout its 32 weeks on the chart, underscoring the enduring appeal of Swift's music.

Interestingly, "Midnights" is the first album to dethrone Wallen's immensely popular release, "One Thing at a Time," since he claimed the No. 1 spot on the Billboard 200. Wallen's country album spent an impressive 12 weeks at the summit before being overtaken by Swift's resurgent success. Despite the fall, "One Thing at a Time" still maintains a strong presence on the chart, currently holding the No. 2 position with a notable 126,000 equivalent album units sold.