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17 Feb 2024

Former President Donald Trump on Saturday launched a line of high-top sneakers selling for as much as $399, following up on the release of his digital trading cards and mug shot apparel, as the billionaire 2024 GOP frontrunner grapples with nearly $450 million in penalties in three civil cases.

Presidential Candidate And Former President Donald Trump Attends Sneaker Con To Launch His New Shoe Line

Former President Donald Trump appeared at Sneaker Con in Philadelphia, where he released a line of ... [+] sneakers.

Getty Images

Trump said in a brief speech at Philadelphia’s Sneaker Con—a convention that caters to fans of sneakers—the shoes are “something [he’s] been talking about for 12 years.”

Trump appeared with a pair of the shoes in front of banners for a website called, which lists “never surrender” high-top gold-colored sneakers for $399—matching Trump’s “never surrender” mugs, t-shirts and posters for sale on his website, a lineup that features Trump’s mug shot from Fulton County Jail.

The site also lists a red version of the shoe—called the “T - Red Wave”—and a white “POTUS 45” edition, each selling for $199.

It also features a so-called Victory47 cologne, encased in a gold-colored bottle depicting Trump’s head on the cap, for $99, as well as a Victory47 perfume for the same price.

The shoes become available for sale on Wednesday at noon.

$4.6 million. That’s how much Trump made off his second batch of NFT digital trading cards last April, according to financial disclosure forms. Trump released 47,000 of the cards in that edition for $99 each. He sold another 45,000 four months earlier, generating nearly $4.4 million and selling out in just a day. Those cards depict Trump styled as a superhero, a rock star, a king of hearts and a backyard grill master.

We estimate Trump’s net worth at $2.6 billion. As of September, he had about $426 million in cash and liquid assets, part of his $640 million in personal assets.

Trump has been mired in a string of legal cases over the past year, including four criminal indictments and a series of civil trials, where he has been ordered to pay a total of $440 million in legal penalties. The latest financial blow came on Friday, when New York state court Judge Arthur Engoron ordered Trump and his co-defendants to pay $364 million for fraudulently inflating the value of his assets (which Trump has denied). Of that $364 million, Trump and companies he controls were ordered to pay just under $355 million—Trump said he plans to appeal the decision. Trump was also ordered last month to pay $88.3 million to writer E. Jean Carroll in a separate defamation suit against him, after Trump lashed out at the writer for accusing him of sexual assault. Trump had already been ordered to pay Carroll $5 million in an earlier defamation and sexual assault case.

Trump has marketed his brand by selling merchandise for several decades, predating his presidential ambitions. Those endeavors include Trump Winery, a wine club owned by Trump’s son, Eric Trump, as well as Trump Steaks, a brand of red meats licensed by Donald Trump and launched in 2007. Macy’s offered a line of Trump-branded suits, ties, cuff links and other products, but dropped Trump in 2015 over controversial comments during his first presidential campaign. Trump’s name is also featured prominently in his 10 golf courses in six states and at his Trump towers, including in New York City and Chicago.

Donald Trump's 'Digital Trading Cards' Sold Out In One Day — Netting $4.4 Million (Forbes)

Can Trump Pay His Legal Fines? What To Know As Ex-President Now Owes More Than $440 Million After Fraud Trial Verdict (Forbes)