From Tiffany & Co. diamonds to a $740,000 watch and a custom-made necklace with a hidden meaning, off-field Super Bowl stars like Tom Brady and Kendrick Lamar weren’t shy when it came to flaunting high-dollar bling at the big game.
Kendrick Lamar performs onstage for the Super Bowl LIX halftime show wearing a blinged-out "A minor" ... [+]
Brady, a seven-time Super Bowl winning quarterback who retired in 2023, made his Super Bowl announcing debut wearing an eye-catching Jacob & Co. Caviar Tourbillon watch that retails for $740,000.
The 47-mm case of the timepiece is covered in 224 baguette-cut yellow sapphires, the crown contains 16 more and a large rose-cut gem, and the dial is made of a series of rows of 130 baguette-cut gems for a total of 424 yellow jewels that stood out against Brady’s neat gray suit.
Louisian native Jon Batiste performed the National Anthem ahead of the big game kick-off wearing an all-black ensemble accessorized with two Tiffany & Co. Bird on a Rock brooches designed by the late Jean Schlumberger.
One reportedly featured an over-12-carat diamond and the other was made with a 60-carat citrine (the values of such no-longer-produced pieces are hard to quantify, but similar jewels have been featured in museums and have sold on the secondary market for upwards of $100,000).
Batiste also wore a Tiffany & Co. diamond Lock bangle in white gold with full pavé diamonds (worth roughly $60,000) and a pavé diamond T T1 ring ($5,700).
Brittany Mahomes, wife of Kansas City Chiefs quarterback Patrick Mahomes, was spotted in a VIP suite at the game wearing a double-strand diamond necklace from Vrai jewelers estimated to cost $73,000.
Super Bowl halftime performer Lamar’s on-stage look featured Celine flare jeans, a custom Martine Rose jacket that read "Gloria" across the front and two pins from Rahaminov Diamonds on his hat, one of which is reportedly worth $68,000.
Lamar also wore a jewel-encrusted lowercase “a” chain necklace, a likely dig at his rival Drake and a reference to the “a minor” lyric in his Grammy Award-winning diss track "Not Like Us.”
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A detail shot of retired football player and Fox Sports analyst Tom Brady's watch.
Artist Jon Batiste wears two Tiffany & Co. Bird on a Rock brooches while performing the National ... [+]
Jon Batiste wears wo Tiffany & Co. Bird on a Rock brooches, a diamond Lock bangle in white gold and ... [+]
A marquise-cut diamond angel wing brooch by Rahaminov Diamonds pinned to Kendrick Lamar's hat during ... [+]
A Rahaminov Diamond pin on of Kendrick Lamar's hat.
The exact weight and value of Lamar’s “a” necklace is unclear but it was likely designed by Elliot Eliantte of Eliantte & Co., who created a custom Jesus piece he wore to the 2025 Grammy Awards earlier this month and who posted several Instagram stories from the performance highlighting the necklace. Forbes has reached out to Eliantte and Taylor McNeill, the stylist responsible for Lamar's Super Bowl look, for more information.
Lamar was chosen as this year’s Super Bowl halftime performer after a public feud with fellow rapper Drake led him to release a diss track called “Not Like Us” that went on to break records with its popularity. The song broke a Spotify streaming record to become the most streamed American hip-hip song in a single day with 6.59 million listens, and it debuted at No. 1 on the Billboard Hot 100 chart last May with more than 70 million streams. "Not Like Us" swept the 67th annual Grammy Awards earlier this month with wins for Best Music Video, Best Rap Song, Best Rap Performance, Song of the Year and Record of the Year. In the song, Lamar alludes to Drake’s alleged affinity for younger women and calls him and people on his team “certified pedophiles.” At his halftime performance Sunday, Lamar sang a segment of "Not Like Us" including some of the most scathing lyrics directed at Drake, like, “Say, Drake, I hear you like 'em young" and "tryna strike a chord, and it's probably A minor.” The “a” necklace he wore has been perceived as a reference to the line—the lowercase letter is how the chord "a minor" is represented in sheet music.
$30,000 to $50,000. That’s how much it costs to make each year’s blinged-out Super Bowl rings, which are given to each member of the winning team’s 53-man roster and coaching staff, as well as other support staff members as chosen by the team. The rings are awarded annually in a ceremony months after the big game. The design for the Philadelphia Eagles rings hasn’t yet been revealed, but last year’s rings for the Kansas City Chiefs were 14.8-carats with 528 diamonds and 38 rubies.
Kansas City Chiefs kicker Harrison Butker with the 2024 Super Bowl ring.
The most expensive player's Super Bowl ring ever sold on the secondary market once belonged to New York Giants linebacker Lawrence Taylor. In 2012, an East Coast collector bought the ring for $230,401 from Taylor's son, according to ESPN. The ring features two football-shaped diamonds on a background of blue enamel and 17 smaller diamonds. "TAYLOR" is engraved above a Giants helmet on one side with the number "56" underneath it.