Demand for tickets to watch the Texans and Ravens face off in Houston on Christmas Day have soared since Netflix, which will broadcast the game, announced Sunday night that Beyoncé will perform the halftime show.
Beyoncé performs during the Pepsi Super Bowl XLVII Halftime Show on Feb. 3, 2013 in New Orleans, ... [+]
Online ticket marketplace Vivid Seats said the average price of resale tickets jumped 40% overnight from Sunday into Monday following the Beyoncé announcement, jumping from $378 to $528.
At SeatGeek, another online ticket seller, the average price of resale tickets rose 9% overnight to make ticket demand 26% higher than the average price to attend a Texans home game—the cheapest seat available as of Monday afternoon was $293.
Ticket sales for the game increased eight-fold on SeatGeek between Sunday and Monday, and the matchup is among the top five most in-demand Texans home games in SeatGeek history.
Traffic to the Houston Texans Vivid Seats page spiked 218% overnight, and traffic to the Texans-Ravens game page rose 713% .
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$9,000. That was the most expensive single ticket listed for sale for the game as of Monday afternoon on Vivid Seats.
The NFL in May announced Netflix will broadcast football games for the next three years, including two Christmas Day 2024 matchups: the Kansas City Chiefs vs. the Pittsburgh Steelers and the Baltimore Ravens vs. the Houston Texans. They will be the first NFL games to ever be broadcast on Netflix, which will also stream “at least one game” in 2025 and 2026. Netflix has been dipping its toes into the live events pool since 2023, when Chris Rock performed a comedy special live for the streamer. It streamed the Screen Actors Guild Awards in February, a roast of quarterback Tom Brady in May and, most recently, a live boxing match between Mike Tyson and Jake Paul Friday night.
A peak of more than 65 million concurrent streams were reported by Netflix for the Paul-Tyson match, Netflix said, but it wasn't without its hiccups. Down Detector, a site that collects web complaints, recorded 88,000 reports of streaming problems on Netflix Friday night, and social media was rampant with criticisms of the broadcast, leading concerns over Christmas Day to trend on X, formerly known as Twitter. Dave Portnoy, founder of Barstool Sports, posted to X before the fight that the broadcast was "unwatchable" due to issues with lag, dead screens and buffering. An average of 34.1 million viewers watched last year’s three Thanksgiving NFL games—a record for the holiday—and the three 2023 Christmas Day games had an average viewership of 28.4 million.