THE AMERICA ONE NEWS
Jul 5, 2025  |  
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Independence Day is here, and the 4th of July sales are booming. Our seasoned deals team is tracking the best discounts from our favorite retailers, including exclusive coupons for Forbes readers. For those in the market for a new mattress, use our code FORBES27 to take 27% off Helix’s best-selling designs (and there are dozens of other mattress deals to be had as well). Other notable savings include up to 60% off patio furniture from Pottery Barn and up to 50% off outdoor gear at REI.

A luggage, Apple watch, Hoka shoes and a dress against a yellow background.

The best 4th of July sales include steep discounts on travel essentials, tech, home goods, fashion ... More and more.

ILLUSTRATION: FORBES / PHOTO: RETAILERS

To compile this guide, we pieced through hundreds of deals across mattresses, home and kitchen, tech, fashion, gear, beauty and travel to find the best markdowns happening today. We also routinely update this list to make sure we continue to feature the top offerings as the holiday weekend unfolds. Read on for over 100 of the best 4th of July sales worth shopping now, vetted and verified by our team.

DreamCloud Hybrid Mattress (Queen)

Helix Midnight Luxe

Brooklinen Classic Percale Hardcore Sheet Bundle (Queen)

All-Clad D5 Brushed Stainless Steel 10-Piece Cookware Set

Cozy Earth Complete Luxe Bath Bundle

Apple Watch SE (2nd Gen)

LG OLED Evo AI G4 4K Smart TV 2024 (83-Inch)

J. Crew Palermo Dress

Vuori Meta Pants Athletic Slim (Men's)

Hoka Arahi 7 (Men's)

Tatcha Dewy Milk Moisturizer

Kosas Glow I.V. Vitamin-Infused Skin Illuminating Enhancer

Samsonite Freeform Carry-On

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