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Forbes
Forbes
2 Sep 2023


36th Annual Rock & Roll Hall Of Fame Induction Ceremony - Inside

CLEVELAND, OHIO - OCTOBER 30: Taylor Swift performs onstage during the 36th Annual Rock & Roll Hall ... [+] Of Fame Induction Ceremony at Rocket Mortgage Fieldhouse on October 30, 2021 in Cleveland, Ohio. (Photo by Dimitrios Kambouris/Getty Images for The Rock and Roll Hall of Fame )

Getty Images for The Rock and Roll Hall of Fame

Taylor Swift's recent announcement that 1989 is next in line for re-recording and re-release sent her global fanbase into a frenzy. The upcoming 1989 (Taylor’s Version) is scheduled to drop in late October, and the chosen release date holds significance for multiple reasons. While the 2025 Grammy Awards might still be a distant event, Swift seems to be strategically setting the stage for potential recognition for the upcoming re-recording

1989 (Taylor’s Version) is set to drop on Friday, October 27, and the timing couldn't be more fitting, as it aligns precisely with the nine-year anniversary of the original album's release. This detail alone could justify the choice of date, but beyond its sentimental value, an end-of-October launch offers another crucial advantage—one that Swift and her team undoubtedly contemplated during the decision-making process.

The eligibility window for the 2024 Grammy Awards is set to close on September 15, a date that was forced to go through several changes before being finalized by the Recording Academy. This means that any music released after this cutoff date won't qualify for consideration in the upcoming ceremony but will instead be eligible for the following year's event.

Swift is already positioned as a strong contender for numerous top accolades at the 2024 Grammys. With a considerable amount of music that’s eligible, Swift faces the challenge of selecting which songs and albums to submit for potential nominations. She will surely look to strike a balance, not overwhelming voters with too many options that might dilute her chances.

Introducing another full-length album into the mix this year could potentially hinder her prospects, so there’s a real incentive for her to hold off and wait for the subsequent Grammy season.

The strategic timing of the release of 1989 (Taylor’s Version) more than a month into the eligibility period for the 2025 Grammys ensures that voters can focus on evaluating her recent work when considering her for nominations this time around. Their attention can now be directed towards her latest album Midnights and its hit singles, including the chart-topping “Anti-Hero.” These selections are likely to earn recognition and could establish Swift as a front-runner for nominations and even a handful of wins.

The original 1989 album proved to be a Grammy sensation, garnering several prestigious awards, including Album of the Year. Its re-recorded counterpart, 1989 (Taylor’s Version), already holds the potential to compete for multiple honors at the 2025 Grammys. Whether or not the title does compete will hinge on Swift's promotional efforts and any additional releases she introduces during the eligibility period.

While her immediate focus is likely on securing nominations when they are announced in November, Swift's meticulous planning always involves looking ahead to her next moves. There’s no reason why she can’t snag major nods for both Midnights, her recently-released Speak Now (Taylor’s Version) and then the following year, for 1989 (Taylor’s Version).