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Forbes
Forbes
16 Jul 2023


Taylor Swift | The Eras Tour - Denver, CO

DENVER, COLORADO - JULY 14: EDITORIAL USE ONLY Taylor Swift performs onstage during "Taylor Swift | ... [+] The Eras Tour" at Empower Field At Mile High on July 14, 2023 in Denver, Colorado. (Photo by Tom Cooper/TAS23/Getty Images for TAS Rights Management)

Getty Images for TAS Rights Management

Taylor Swift continues to dominate the music industry, once again claiming the top spot on the Billboard 200 albums chart with her highly-anticipated release, Speak Now (Taylor’s Version). This full-length album, which is a re-recorded version of her earlier masterpiece Speak Now, makes an impressive debut in first place, solidifying Swift's reign as one of the most successful artists of our time.

Speak Now (Taylor’s Version) marks Swift's twelfth No. 1 album on the chart, a remarkable achievement that further cements her status as a powerhouse in the music industry. Her last album, Midnights, also opened in first place less than a year ago, amassing over one million equivalent units. Now, with Speak Now (Taylor’s Version), she has once again achieved a massive opening sum, proving her unwavering popularity.

The album's success is undeniable, as it arrives with a staggering 716,000 equivalent album units. Out of that number, an impressive 507,000 units come from actual sales, indicating the incredible demand for Swift's music. In addition, the album generated an astounding 206,000 streaming equivalent album units, fueled by over 269.33 million streams of the 22 songs featured on the record. Notably, this is the third-largest streaming week for any album in the United States in 2023, underscoring Swift's immense popularity across various platforms.

Swift's dedicated fan base, known as "Swifties," also contributed to the album's success through individual track purchases. Their unwavering support accumulated 3,000 track equivalent units, a testament to the loyalty and enthusiasm of her fans. Furthermore, Speak Now (Taylor’s Version) performed exceptionally well in the vinyl format, with 268,500 copies of the album sold, showcasing the enduring appeal of physical music collections.

The achievement of Speak Now (Taylor’s Version) is even more remarkable considering the lack of competition on the charts. Swift's massive sales and streaming numbers left other artists far behind, with this week's runner-up, Morgan Wallen's One Thing at a Time, only moving an additional 104,000 equivalent copies. Swift's album outsold Wallen's by more than six and a half times, a clear indication of her unmatched popularity and ability to captivate audiences.