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Forbes
Forbes
5 Jul 2023


Taylor Swift announced Wednesday she is extending the European leg of her record-breaking “Eras” Tour by adding 14 shows across countries including France and Italy, and that Paramore will be opening for all of the Europe shows — as the massively profitable “Eras” Tour now totals over 130 shows.

Opening Night of Taylor Swift | The Eras Tour

Taylor Swift performs onstage for the opening night of "Taylor Swift | The Eras Tour" at State Farm ... [+] Stadium on March 17, 2023 in Swift City, ERAzona (Glendale, Arizona). The city of Glendale, Arizona was ceremonially renamed to Swift City for March 17-18 in honor of The Eras Tour. (Photo by Kevin Winter/Getty Images for TAS Rights Management)

Getty Images for TAS Rights Management

Swift announced the new shows on social media Wednesday morning, saying she “really can’t contain” her excitement to be adding more shows and to tour with Paramore, the band which opened the first two nights of her U.S. tour.

The new dates include additional nights in Paris, France, Gelsenkirchen, Germany and Lisbon, Portugal.

The Eras tour has repeatedly sold out stadiums—with an average ticket price of just over $250—for multiple nights in cities throughout the U.S., defeating Harry Styles and rock legends Bruce Springsteen and Elton John to claim the title as the biggest tour so far this year.

Pollstar, a trade publication for the touring industry, is estimating that Eras could gross $1.4 billion—”an astonishing, unbelievable, inconceivable” total—by the time it ends next year.

Taylor Swift | The Eras Tour - Second Night

Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at State Farm Stadium on March ... [+] 18, 2023 in Swift City, ERAzona (Glendale, Arizona). The city of Glendale, Arizona was ceremonially renamed to Swift City for March 17-18 in honor of The Eras Tour. (Photo by John Shearer/Getty Images for TAS Rights Management )

Getty Images for TAS Rights Management
  1. That’s how many shows Swift has scheduled for the Eras Tour, which will run through August 2024.

We estimate Swift’s net worth to be $740,000,000 as of June 1, earning her the 34th ranking on Forbes’ list of America's Self-Made Women.

Taylor Swift | The Eras Tour - Cincinnati, OH

Taylor Swift performs onstage during "Taylor Swift | The Eras Tour " at Paycor Stadium on June 30, ... [+] 2023 in Cincinnati, Ohio. (Photo by Taylor Hill/TAS23/Getty Images for TAS Rights Management )

Getty Images for TAS Rights Management

The Eras Tour is currently making its way across the U.S. with 52 shows, and many fans paid thousands of dollars to see Swift perform live on her first tour in years. As of July 5, a resale ticket for Swift’s upcoming July 7 concert started at $1,801 on SeatGeek. Ticket sales for the tour made headlines in November after Ticketmaster’s website crashed during the pre-sale event and the site then temporarily suspended sales before canceling the general sale after tickets were oversold. Since then, legislators and President Joe Biden have shown support for limiting fees and making concerts more affordable and equitable for Americans. Last week, Ticketmaster said it would display all-inclusive prices—meaning they’ll show mandatory fees that often don’t appear until checkout—for venues it owns and give customers the option to view that pricing at other venues. Some U.S. fans have been looking into traveling abroad to see Swift, noting that there are laws in place in many European countries that prevent ticket resales from reaching the levels they are stateside and dynamic pricing is a less common practice.

Taylor Swift | The Eras Tour - Cincinnati, OH

Taylor Swift performs onstage during "Taylor Swift | The Eras Tour " at Paycor Stadium on June 30, ... [+] 2023 in Cincinnati, Ohio. (Photo by Taylor Hill/TAS23/Getty Images for TAS Rights Management )

Getty Images for TAS Rights Management

Taylor Swift’s Eras Tour Tops Springsteen For Biggest 2023 Tour (Forbes)

Taylor Swift Adds Dozens Of Overseas Shows—Here’s Why Tickets Could Be A Lot Cheaper Than In The U.S. (Forbes)

How The Eras Tour Could Boost Taylor Swift's Net Worth (Forbes)