<h2 class="topline-heading">Topline</h2><p>Shares of American Eagle soared in premarket trading Thursday, after the retailer boasted the success of its controversial ads featuring Sydney Sweeney while reporting second-quarter earnings that surpassed Wall Street’s expectations. </p><figure class="embed-base image-embed embed-0" role="presentation"><div class="image-embed__placeholder"><img src="https://specials-images.forbesimg.com/imageserve/68b984050827e45628ff677e/American-Eagle-Ad-Campaign-Featuring-Actor-Sydney-Sweeney-Draw-Controversy/960x0.jpg?cropX1=0&amp;cropX2=3465&amp;cropY1=42&amp;cropY2=1991" alt="American Eagle Ad Campaign Featuring Actor Sydney Sweeney Draw Controversy" width="100%" height="auto"></div><div style="--article-bg-color:#faf3f1"><div class="bMqrj"><div class="Jp--BF7-"><span style="-webkit-line-clamp:2" class="Ccg9Ib-7 _8XF2kHYM">The retailer said ads starring sweeney, praised by President Donald Trump amid broader controversy, are "not going anywhere."</span></div><small class="pGGCM2aD">Getty Images</small></div></div></figure>

<div class="key-facts-element"><p>American Eagle’s shares jumped by more than 24% as of around 8:20 a.m. EDT, pacing what would be the stock’s largest-ever single-day gain.</p></div>

The retailer said ads starring Sweeney, praised by President Donald Trump amid broader controversy, are “not going anywhere.”{ai:summary}<p>American Eagle stock jumps in premarket on a Q2 beat and hype for Sydney Sweeney ads.
Ads praised by Trump amid controversy, 'not going anywhere,' with shares up 24%, on track for its biggest one-day gain. #economy</p>

Sydney Sweeney Ad Boosts American Eagle’s Stock

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