Fans watching the Super Bowl at home can expect to pay overall about the same price to host a group of 10 as they did last year, because while the prices of some popular food items like avocados and chicken wings significantly increased, they were leveled out by major decreases for chips and certain vegetables, according to the Wells Fargo’s Super Bowl Food report.
The Kansas City Chiefs beat the Buffalo Bills in the AFC Championship NFL football game Sunday, to ... [+]
Compared to last year, consumers can expect to pay just 0.1% more to host and feed a group of 10 people, with an average game day gathering featuring fan favorites costing about $139, according to the report.
The greatest price increases in popular foods year-over-year were for cherry tomatoes (11.9%), avocados (11.5%), red bell peppers (7.4%) and fresh chicken wings (7.2%).
Prices of other vegetables, including celery and broccoli, decreased the most compared to last year, dropping 8.4% and 7.2%, respectively.
Shrimp is the main protein recommendation in terms of bang for the buck per this year’s report, with the price of frozen shrimp down 4% from last year as shrimp prices rebalance after a pandemic-era price increase was followed by softer demand.
Chips and dip are another more cost friendly option this year: the price of onion flavored chip dip increased only 1.5% (trailing inflation), while prices of nacho cheese dip, salsa, tortilla chips and potato chips all decreased by 0.7% to 5.1% compared to 2024.
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Super Bowl LIX will be played on Feb. 9 at the Caesars Superdome in New Orleans. The Kansas City Chiefs will face the Philadelphia Eagles in the Super Bowl, which will be broadcast on Fox. Kendrick Lamar will perform the halftime show.
For the second year in a row, the price of beer and wine increased about 2%, Wells Fargo said. For non-alcoholic beverages, customers can save by opting for two-liter bottles of soda rather than 12-ounce cans.
Even though avocados were an item with one of the largest price increases—and prepared guacamole dip is up only 1.5%—Wells Fargo still recommends making guacamole from scratch. “Convenience of prepared foods comes at a price, and labor costs make prepared guacamole less of a bargain even with the increased fresh avocado price,” the report said. And the price of tortilla chips and potato chips are down, so the report recommends cutting your losses.
Wells Fargo’s annual report recommended Super Bowl party hosts turn to veggies not just because celery, broccoli and cauliflower costs are down, but because of the influence of GLP-1 drugs—like Ozempic and Wegovy—on consumer habits. Last May, a poll by the Kaiser Family Foundation found about one in eight adults—or 12%—had ever used a GLP-1 drug, and they have continued to rise in popularity. Data suggests that the habits and preferences of people using GLP-1 drugs, whether for weight loss, diabetes treatment or both, change and lean healthier after time, causing grocers to respond by emphasizing their healthier options and launching things like wellness programs.
Food prices in 2024 increased slightly, rising about 2.3%, but inflation decelerated compared to recent years. In 2025, food prices are expected to again rise at a slower pace than the 2.5% historical average rate of growth, according to the U.S. Department of Agriculture, and increase just 1.9%. Prices for food at home are expected to jump just under 1%, while the price to eat food away from home is predicted to jump 3.5%. Three years ago, in 2022, the U.S. saw food prices increase by 9.9%, which was faster than any year since 1979, the USDA reported. That increase was largely due to egg and poultry prices being impacted by avian influenza, along with other inflationary pressures. It began to level out the following year, though, and food inflation last year remained relatively stable.