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Forbes
Forbes
20 Jul 2023


Screenshot 2023-07-18 at 10.08.21 AM

Jung Kook (Big Hit Music)

Big Hit Music

BTS member Jung Kook recently launched his solo career with the release of his highly anticipated debut single, "Seven." The song has been grabbing headlines and setting records even before its official arrival on the charts everywhere in just a few days week. Early projections and its impressive performance on various platforms suggest that "Seven" is on the path to becoming a massive hit in many countries.

For Jung Kook, the success of "Seven" marks a historic moment, and it’s the cut that will set him apart not only from his BTS bandmates but also from other artists from his home country. The song is excelling on a format that most South Korean acts don't often dominate outside of that nation, making it something special.

"Seven" is predicted to achieve exceptional sales all around the world (and certainly in the U.S.), potentially becoming one of the biggest sellers of 2023. That’s expected, as BTS members regularly sell very well when they have something to share...but the song's exceptional showing doesn't end there. The tune has already become a streaming phenomenon, amassing a staggering 16 million streams globally on Spotify alone within its first day of release.

This feat set a new record for the most opening-day plays on the platform for a male act as well as any collaboration (“Seven” is a duet with rapper Latto) in 2023. Jung Kook also made history by topping the global daily chart, becoming the first South Korean soloist to do so.

The first-week streaming and sales totals for “Seven” have not yet been released (as the period isn’t over yet), but when they are, Jung Kook may or may not pass the performance of his bandmates and their own hits in individual nations. But, at least based on the song’s first day, it seems he’s the major streamer of the bunch globally.

While "Seven" is expected to achieve massive sales due to BTS's dedicated fanbase, the unprecedented streaming numbers suggest something extraordinary. Jung Kook has potentially managed to tap into a new audience with this latest offering, or perhaps encourage his existing fans to consume his music in diverse ways. This could be attributed to changing preferences in how people listen to new music or an especially strong desire to support Jung Kook when it comes to securing a solid position on the charts through both purchasing and streaming.

BTS's incredible success on music charts globally stems largely from their unique ability to sell albums and songs in a manner rarely seen in the Western music industry these days. Their loyal fan base has been eager to purchase their music across all formats, contributing to their chart-topping achievements. Even during their current break, as each of the seven members pursues solo endeavors, this trend has continued to propel them to new heights.

Over the years, BTS's members have consistently demonstrated their immense popularity among fans, dominating many purchase-only charts. Their strong sales of songs, EPs, and albums have consistently placed them high on various rankings. With "Seven," Jung Kook appears he is pushing this success to new levels. Not only does he stand out among all musical stars with impressive sales figures, but his exceptional performance on streaming platforms also sets him apart from his fellow bandmates and solidifies his arrival as a major solo artist.