Members of Sephora's recently announced Sephora Squad include influencers of different races, ... [+]
Sephora announced the newest members of this year’s Sephora Squad influencer and ambassador program. “Our mantra with Sephora Squad is to partner with diverse, inspiring, and authentic voices in beauty and social media that are representative of our clients and our own values at Sephora,” stated Brent Mitchell, vice president of social media and influencers at Sephora.
This year, there were over 16 thousand applications to become an influencer for Sephora’s highly sought-after beauty ambassador program, which was 43% higher than last year and the highest number of applicants in the program’s history. The Sephora Squad helps to amplify beauty messaging across all platforms, including TikTok, Instagram, and YouTube.
Members of this year’s cohort include different races, ethnicities, religions, ages, body types, sexual orientations, and experiences, according to Mitchell. “This year’s group also brings a wide range of interests, points of view, and expertise, with estheticians, dermatologists, educators, fragrance enthusiasts, gamers, as well as our first-ever trichologist!” A trichologist is the study of diseases or problems related to the hair and scalp along with their treatments.
Sephora's product assortment reaches a wide variety of consumers and it has worked hard to create a ... [+]
For this year’s program, 70% of creators identified as a person of color, 14% as a Spanish speaker, and others as a member of a non-binary gender group or of the LGBTQIA+ community. “With each year’s Squad, we are able to bring fresh perspectives and create new bonds within our community-at-large, and also support the growth of these incredible content creators and set them up for long-term success,” said Mitchell.
In 2019, Sephora set out to cultivate a welcoming and inclusive space to celebrate and support ... [+]
In 2019, Sephora set out to cultivate a welcoming and inclusive space to celebrate and support various voices in beauty. “When we first launched the program in 2019, we committed to being an industry leader in cultivating a highly diverse group of influencers, using our platforms to build a beauty community where all feel that they belong and where our audiences see themselves in the content creators we partner with,” said Mitchell.