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The shirt will bring some Canary Islands' flavor to Scotland during the coming season.
For most humble soccer teams, releasing a jersey popular with local fans is a good idea before a new season. And if the design inspires numerous purchases from afar—more a target for globally connected sides across Europe—that’s even better.
Now a modest club from Scotland appears on track to do just that. Raith Rovers, playing in the country’s second division, has launched a change strip honoring a connection with a name well beyond its shores: Canary Islands’ team UD Las Palmas, which makes its top-tier return to Spain’s La Liga this August.
Raith’s blue and yellow jersey, mirroring Las Palmas’ home colors, brings forward a curious relationship with the Spanish islands. Low on money, its 1922 squad ventured to Denmark and Gran Canaria on foreign tours, from which it could raise much-needed funds. En route to Las Palmas, the players eventually found themselves shipwrecked—an event etched into the side’s history.
To emphasize the links, the top, manufactured by sports brand Joma, includes a Canary Islands coastline silhouette near the waist. And while the players are yet to don it competitively, they have worn the apparel in friendly action before the league campaign officially gets underway on August 5, when the club will have moved onto more people’s radar.
“The shirt was designed by a local fan who took care to incorporate important but subtle elements, such as the map and the date of our tour in 1923,” Ruaridh Kilgour, a Raith Rovers director, told Madrid media following the release.
Buoyed on by its yellow-clad supporters, Las Palmas will be among the elite teams this campaign ... [+]
After giving the product its first outings, Raith is marketing the jersey internationally and taking orders from its small Kirkcaldy base near Edinburgh. Given the inspiration, it will likely garner the most attention from Las Palmas and its two million-plus population.
Crucially, increasing merchandise sales bolsters Rovers’ income. For a second-tier outfit looking to steal an edge over its competitors, this could prove decisive on the field while setting a precedent for other teams seeking creative ways to enhance their brand and draw more revenue.
The move also comes as juggernauts like Real Madrid, Barcelona, Manchester City, Liverpool, and others round up highly commercialized preseason stays outside Europe—a century after Raith’s escapades, when the squad traveled via boat to contest matches on foreign soil.
While rain-soaked fields in Scotland may seem worlds away from the often smooth Spanish game we see nowadays, the two countries have historical soccer ties. Scots helped found various clubs in Spain before the 20th century, including serial Europa League winner Sevilla, Catalan side Escoces—from which some members then played for Barcelona—and Recreativo de Huelva, the nation’s oldest soccer institution.
In tracing back, Raith has found a way to grow abroad—an area normally targeted by well-known forces in England’s Premier League, Spain’s La Liga, Germany’s Bundesliga, and the other established competitions. Indeed, Raith shows that global attention isn’t just for a select few.