Amazon’s Prime Day is over, but the retailer still hasn’t raised the price of the Galaxy S25 Ultra. Following Google’s Pixel 10 free headphone giveaway and Samsung’s free AI offer for tablet and Galaxy phone users, it’s clear that now is the time to buy a smartphone if you’re in the market for an upgrade.
This story was updated on October 11th with new deal details.
Amazon’s Prime Day saw prices for devices from OnePlus, Motorola, Google, and Samsung slashed. Handsets from the latter have remained discounted, with the Galaxy S25 Ultra 256GB down to $934 from $1,299.99—almost 30% off. The size of the discount shows we’re solidly into deal season, but seeing this phone drop below $1,000 is still a rare find.
This is an Amazon promotion, so the device comes with nothing but a lower price—no free tablet, laptop, or earbuds. However, independent of Amazon, Galaxy S25 owners are entitled to one year of Perplexity Pro and six months of Google AI Pro at no extra cost.
That low price also comes with some solid trade-in options, though they pale in comparison to what Samsung offers for the same devices. Here’s a selection of realistic trade-ins:
Amazon’s prices don’t stack up against Samsung’s trade-in valuations (few companies’ do), which explains why the retailer competes on upfront price instead. In some cases, it may make more sense to buy the Galaxy S25 Ultra directly from Samsung, depending on what phone you’re trading in.
The Korean company is also offering a double-storage upgrade—meaning you can get the 512GB model for the price of the 256GB—and an extra 5% discount with the code “APP5” if the handset is bought through the Samsung Shop app. Amazon does have one advantage, though: buyers can trade in as many devices as they want, and the combined value can be used toward purchasing the Galaxy S25 Ultra.
If you’re planning to buy the Samsung Galaxy S25 Ultra, this deal is definitely worth pulling the trigger for. A near 30% discount on the current flagship Samsung phone is as good as it gets. Last November, Amazon ran a similar deal for the S24 Ultra, discounting the handset by 23%, which brought the price down to $1,000.74 for the 256GB model.
That means the current Galaxy S25 Ultra deal on Amazon is $66 cheaper than last year’s Galaxy S24 Ultra price cut. Samsung’s own Black Friday deals last November didn’t drop the phone’s price below $1,000, so Amazon’s offer is absolutely a good one. The only caveat is that Samsung is likely to throw in a free pair of Galaxy Buds or a Galaxy Watch for its Black Friday sale, as it did in 2024. If you’re happy to wait, the Galaxy S25 Ultra isn’t going to get any more expensive.
Update 11/10: Amazon U.S. still has the best deal available, even up against Samsung U.K., which isn’t shy about giving away free hardware. However, British Samsung shoppers can get 15% off the Galaxy S25 Ultra with the code “S15” which needs to be applied at checkout.
That drops the price down £1,061.65 (1409.30). This also comes with six months of Google AI Pro and up to £450 ($600) in trade-in, but there’s no free hardware giveaway this time around.
The device is also full price on Amazon U.K. right now, so I would recommend waiting until a new deal drops. We have seen Samsung boost its trade-in prices this year, alongside bundling a free laptop, Galaxy Watch and earbuds with select Galaxy phone purchases. These offers will come around again (although the free laptop promotion looked like the company was clearing old-device stock, so that might not come back). Hold tight for a better deal in a couple of weeks as we move closer to Black Friday.